BWChristianLit

WE'VE MOVED

2009-10-05T11:32:00.001-07:00

We have moved.

Please visit us at Let Us Bear Fruit

You will find the same great information, plus more there.

Looking forward to seeing you there - Linda!

DO YOU KNOW YOUR RIGHTS?

2009-07-12T23:29:00.000-07:00

Given the state of current economics we all have had to reassess our fiscal positions and adjust our personal and business belts accordingly.

As authors, determining which option will be most cost effective while providing the quality product we demand, can be a daunting task.

In our search for the right fit we investigate possibilities at our disposal and weigh word-of-mouth recommendations. We comb through volumes of literary news offerings that keep us abreast of industry trends, its newest innovations and the downside of the business.

Of late the majority of the news has placed focus the closing of long time publishing institutions and the downsizing and merging of others. With the number of publisher's dwindling the already competitive process of manuscript submission has gone to a higher level.

There will be new authors presented to the public, but for the most part publishers seem to be focusing on what they feel will bring in the largest return for their investment. Their investment, to the chagrin of the mid and lower list authors is the shrinking financial investment committed to their projects. On the other side of this is the author’s contractual obligation to promote the book; in most cases placing the primary financial burden upon them.

Companies offering alternatives to traditional publishing are very aware of the shrinking opportunities through traditional Houses. That knowledge has brought forth a massive advertising blitz promoting a need for their services in what seems to be desperate times.

What seems like desperate times can occasionally cause the most prudent business person to reach for non-traditional options. There is nothing wrong with alternate means of doing business. In fact, there is truth to the adage that necessity is the mother of invention. What you want to avoid, is necessity becoming the demise of your good works.

If you are considering publishing your book through non-traditional means I suggest you sit down and make several lists.

Items on the first list should include such things as:
1. Why am I publishing?
2. Do I know my target audience?
3. Do I have the time to commit?
4. Do I know what my publishing needs are?
5. Do I have the finances?

The second list:
1. Contact authors published through your top three considerations.
2. Ask about their experience with the company, quality of editing, production quality and marketing assistance

Third List:
1. What are the pros and cons of using this company?
2. Are they really publishers?
3. Will they provide all of my publishing needs?
4. Do I have to pay for everything?
5. If they are the publisher should I be paying for everything?
6. If they are the publisher should I be paying for books?
7. Will the cost to purchase books necessitate having to overprice the book?
8. Who owns the rights to the book?

The lists above can be added to as you deem necessary. The Point is, before you sign a contract you must understand your legal rights. Thoroughly investigate any company you are considering doing business with. Obtain the services of a literary attorney to help you understand terms of any contract presented to you. Most of all, know your rights.

If you have questions or comments I would like to hear from you.

Until next time be blessed and remember – There is no such thing as an acceptable loss in God’s Kingdom!

Linda!

BONUS

Of late I have had many inquires regarding ownership of titles as it pertains to the ISBN (International Standard Book Number). My first response to this inquiry is – always understand your obligation and rights according to any contract you sign. Language will vary from company to company and according to any special circumstances worked out between publisher and author.

For those who do not know what an ISBN number is and where to obtain one you can follow this link.

For your convenience the FAQ from Bowker (the official ISBN distributor) is listed below.

What is an ISBN?
The International Standard Book Number (ISBN) is a 10-digit number that uniquely identifies books and book-like products published internationally.

What is the purpose of an ISBN?
The purpose of the ISBN is to establish and identify one title or edition of a title from one specific publisher and is unique to that edition, allowing for more efficient marketing of products by booksellers, libraries, universities, wholesalers and distributors.

What is the format of the ISBN?
Every ISBN consists of ten digits and whenever it is printed it is preceded by the letters ISBN. The ten-digit number is divided into four parts of variable length, each part separated by a hyphen.

Does the ISBN have any meaning imbedded in the numbers?
The four parts of an ISBN are as follows:
1.Group or country identifier which identifies a national or geographic grouping of publishers;
2.Publisher identifier which identifies a particular publisher within a group;
3.Title identifier which identifies a particular title or edition of a title;
4.Check digit is the single digit at the end of the ISBN which validates the ISBN.

Why do some ISBNs end in an "X"?
In the case of the check digit, the last digit of the ISBN, the upper case X can appear. The method of determining the check digit for the ISBN is the modulus 11 with the weighting factors 10 to 1. The Roman numeral X is used in lieu of 10 where ten would occur as a check digit.

Who can assign ISBNs to a publisher?
There are over 160 ISBN Agencies worldwide, and each ISBN Agency is appointed as the exclusive agent responsible for assigning ISBNs to publishers residing in their country or geographic territory. The United States ISBN Agency is the only source authorized to assign ISBNs to publishers supplying an address in the United States, U.S. Virgin Islands, Guam and Puerto Rico and its database establishes the publisher of record associated with each prefix.
Once an ISBN publisher prefix and associated block of numbers has been assigned to a publisher by the ISBN Agency, the publisher can assign ISBNs to publications it holds publishing rights to. However, after the ISBN Agency assigns ISBNs to a publisher, that publisher cannot resell, re-assign, transfer, or split its list of ISBNs among other publishers. These guidelines have long been established to ensure the veracity, accuracy and continued utility of the international ISBN standard.

As defined by the ISO Standard, the ISBN publisher prefix (or "root" of the ISBN) identifies a single publisher. If a second publisher subsequently obtains an ISBN from the assigned publisher's block of ISBNs, there will be no change in the publisher of record for any ISBN in the block as originally assigned. Therefore, searches of industry databases for that re-assigned ISBN will identify the original owner of that assigned prefix as the publisher rather than the second publisher. Discovering this consequence too late can lead to extensive costs in applying for a new prefix, re-assigning a new ISBN, and potentially leading to the application of stickers to books already printed and in circulation.

If you are a new publisher, you should apply for your own ISBN publisher prefix and plan to identify and circulate your books properly in the industry supply chain. You may encounter offers from other sources to purchase single ISBNs at special offer prices; you should be wary of purchasing from these sources for the reasons noted above. There are unauthorized re-sellers of ISBNs and this activity is a violation of the ISBN standard and of industry practice. A publisher with one of these re-assigned ISBNs will not be correctly identified as the publisher of record in Books In Print or any of the industry databases such as Barnes and Noble or Amazon or those of wholesalers such as Ingram. If you have questions, contact the US ISBN Agency for further advice.

Who is eligible for an ISBN?
The ISBN Agency assigns ISBNs at the direct request of publishers, e-book publishers, audio cassette and video producers, software producers and museums and associations with publishing programs.

How long does it take to get an ISBN?
Allow 15 business days for non-priority processing from the time an ISBN application is received at the agency (not from the date sent by the publisher.) Priority processing is two business days from the time an application is received at the agency. Express processing is 24 business hours.

How much does it cost to get an ISBN?
There is a service fee to process all ISBN applications. Service fee information is contained on the application. Priority and Express processing involve an additional fee.

NOTE: The processing service charge is NON-REFUNDABLE.

What do I do when I receive the ISBN and where is it printed?
An ISBN should be assigned to each title or product, including any backlist or forthcoming titles. Each format or binding must have a separate ISBN (i.e. hardcover, paperbound, VHS video, laserdisc, e-book format, etc). A new ISBN is required for a revised edition. Once assigned, an ISBN can never be reused. An ISBN is printed on the lower portion of the back cover of a book above the bar code and on the copyright page.

How & where do I register my ISBN?
Once ISBNs have been assigned to products they should be reported to R.R. Bowker as the database of record for the ISBN Agency. Companies are eligible for a free listing in various directories such as Books in Print, Words on Cassette, The Software Encyclopedia, Bowker's Complete Video Directory, etc.

NOTE: Receiving just your ISBNs does NOT guarantee title listings. To ensure your titles get in the Books in Print database you must submit your title information.

Book titles should be registered with Books in Print at http://www.bowkerlink.com/

Can a publisher have both an ISBN & an ISSN?
Both numbering systems are used for books in a series and with annuals or biennials. The ISBN identifies the individual book in a series or a specific year for an annual or biennial. The ISSN identifies the ongoing series, or the ongoing annual or biennial serial. If a publication has both, each should be printed on the copyright page.

How can I find an assigned ISBN?
The Publications (hard copy listings) in which the assigned ISBNs appear are Publishers, Distributors & Wholesalers of the United States, published by R.R. Bowker, and Literary Market Place, published by Information Today.

How are ISBNs used in a Bar Code & how do I obtain one?
The ISBN can be translated into a worldwide compatible bar code format. Publishers who wish to have their ISBNs translated into worldwide compatible bar codes can now make their request directly online at http://www.isbn.org/standards/home/index.asp or http://www.bowkerbarcode.com/barcode/. Bar code scanning is a required step required by for many retailers in the sales transaction process for book publications and book-related items. We hope that offering this service will save you time and enable you to meet all of your transaction partners' requirements.

How do I select the correct amount of ISBNs?
ISBNs are sold in blocks of 10, 100, and 1000. When purchasing ISBNs, we recommend that you estimate the amount of publications you will be publishing within the next five years, and select the block that best suits your needs. It is always best to select the block that will last you for a few years because you will be able to maintain one publisher prefix, and minimize the unit cost per ISBN. When purchasing a larger block of ISBNs, the price per ISBN decreases.
What is the format of the new ISBN-13?

Every ISBN will consist of thirteen digits in 2007. The thirteen digit number is divided into five parts of variable length, each part separated by a hyphen.

Does the ISBN-13 have any meaning imbedded in the numbers?
The five parts of an ISBN are as follows: 1. The current ISBN-13 will be prefixed by "978" 2. Group or country identifier which identifies a national or geographic grouping of publishers; 3. Publisher identifier which identifies a particular publisher within a group; 4. Title identifier which identifies a particular title or edition of a title; 5. Check digit is the single digit at the end of the ISBN which validates the ISBN.

HOT FUN IN THE SUMMER TIME

2009-06-23T18:08:00.000-07:00

Okay everyone I’m back on track. Now that my granddaughter has completed all of her senior projects, traveled the country for DECA, posed for her spectacular senior photo shoot, attended the prom, received awards and now – blessedly – received her diploma – I’m free!!!!!!!!

Having a family and day job along with a teaching and writing ministry is a balancing act that takes considerable planning. Rather than stress I’ve decided to take a summer vacation.

I’m taking it slow and keeping things flowing by doing what I can (want) and not worrying about what I can’t (won’t). My summer mantra – It will be there when I’m ready to get to it. LOL

What will I be doing?

I’m sticking close to home in order to complete a few preferred projects. Although I won’t be traveling much, I will take a bit of time to enjoy a book or two lounging on the beach or poolside at a resort at least once before summer’s end.

I invite you stop by and share what’s on your agenda for the summer.

Are you furiously writing the next best-seller?

Researching that one subject that will blow the minds of your readers?

Taking any continuing education courses?

Attending or hosting any book events?

Or, are you taking it slow and keeping it flowing? Inquiring minds want to know.

Until next time be blessed – Linda!

WRITING BEYOND THE FENCE

2009-06-10T00:04:00.000-07:00

For years my mother sang with the Senior Choir. One of the songs they kept in rotation was Jesus Be A Fence Around Me. Basically the singer is asking for God’s protection in the form of a fence.

Physical fences give a sense of real and sometimes, false security. They are made from a variety of materials and can be plain or ornate. These man-made barriers have a proper place in our lives, but can also become the crutch it was not meant to be.

That brings me to the one fence we have yet to discuss – the invisible fence.

By combining technology and obedience training, a system was developed to keep pets within the confines of their owner’s property without the physical presence of a fence.

In a sense many writers place themselves behind an invisible fence as they succumb to writing only what they are told that the reading public wants. Industry has sold the spin that says that they know best what the reader wants and therefore you (the writer) must conform in order to be marketable.

For years, in order to be accepted we have placed ourselves, our souls, our stories our flavor behind the false security and constraints of the invisible fences designed inside literary board rooms.

By playing it safe we became complacent and our readers have suffered. Lost has been the opportunity to read about the little girl who flew to the moon or taking a journey through starlit skies with a chocolate hued superhero.

We are in an industry built upon expressions born out of our creativity. So then why do we accept those expressions going unwritten or watered down for the sake of compliance?

Fences in and of themselves are not a bad thing, but when we allow them to keep us from moving beyond our own yards, stifle our growth and creativity, we need to revisit the reason why we write. Are we doing so only to be like the others, or will we dare to step away from the norm and give depth, intrigue and the unexpected to the deserving reader?

Developing a novel into something memorable takes dedication and skill. You owe it to yourself and your craft to utilize those tools in order to move beyond the confines of the familiar; that safe haven behind the fence.

Despite the spin, readers are clamoring for more. Because they are I leave you with this:

Fences – are you NOT writing to your full potential behind one?

Until next time be blessed and remember – There is no such thing as an acceptable loss in God’s Kingdom!

Linda!

The Loss of Innocence

2009-04-05T16:56:00.001-07:00

The other day I was sitting with my laptop poised to work on an editing project. Instead of working my spirit was filled with conversations I've had with peers. Some were angry, others were embarrassed by complicit actions as they gave in to what others deemed suitable for the book buying public.

Subsequent conversations revealed that although they acquiesced to industry pressure, altered and unpublished stories cried out stirring them from sound sleep.

It caused me to reflect on how as an author I was caused to grow up fast within an industry that I once saw through innocent eyes. I learned that I had options and that there is an audience for a variety of works that recognize my culture, speaks to my value system and presents my people in realistic rather than stereotypical settings.

Lost in thought my pen to write. Below is the result of that subconscious flow. I do not consider myself a poet, yet I believe that this was placed in me to give to you as a form of encouragement.

The Loss of Innocence

So often I reminisce about days gone by
Those days when only sunlight blinded innocent eyes

When I rubbed my eyes, cloudy became clear
I am ashamed to say I was beset with fear

What happened to us? Where did we go?
Did we give up our value for new seeds to sow?

What became of our heritage as we harvested new crops?
Did we devalue them as unnecessary like evaporating dew drops?

No longer confined to the rural life of small towns and farms
We have moved to the city, oblivious to unseen harms

Gone are the leisurely days of reading old friends
Instead we are bombarded by volumes of texts with disturbing ends

What happened to Zora, to Nikki, to Langton?
What happened to literature I once ravenously fed on?

Where are the stories that speak to who I am?
What value do I derive from the King of Siam?

The written word is a gift that should be continually opened
Not quailed by the edicts in boardrooms where our voices have not spoken

We’re not buying this, the reader isn’t looking for that, they say
How would they know, their attention has not come our way

I am not just a ball player, a drug addict, a hooker, a joke
I know that I have something of value to say, for people listened when I spoke

I am more than a hustler, illiterate and gay
I speak with love, caring and authority, why do you dismiss what I say?

The value of my heritage is not yours to legislate for a dime
Give me what I desire to read, for what you push on me is a crime

Stop telling me who I am and who I should be
Come down from your ivory tower and deal with me

I be the one who writes the words that sing
I be the one who writes the words that soothe as well as sting

I be the one who writes the words that give hope for an expected end
I be not the one touting statistics of a predisposition to sin

I be the one who reaches into your soul to encourage you to walk in authority
I be not the one who suggests that you remain on bended knee

I be not the one to beg and plead to shine
I be the one who looks to the future understanding the destiny that is already mine.

So if I know this and come to you presenting my valid case
Who are you to deny my right by insisting that I stay in my relegated place?

A place where only the fast life, the prison, low-living and the sports court is what you want me to see
The sun is out of my eyes, I see so much more than that in me.

My place is where God sends me whether that be to the masses or a collective few
Your job was to guide me, to present me to the public as new

What I’ve come to understand as my anger subsides and my eyes see anew
I see that for now I cannot change your mind, for you are determined to be you

So you do you and I’ll do me
With or without your help if that is the way it must be

I will write the stories that uplift, educate and teach
I will do so in the spirit of excellence within my reach

Do not be fooled into believing that my reach is limited
My reach is as wide as God desires as long as I keep Him in it

In what you may ask and I’m glad that you did
The answer is simple, my purpose, my gift from God, via the vision that is His

I can do all things through Christ who strengthens me
Rather than succumb to the limitations you place, but pretend not see

I cannot place all blame fully upon the practices you choose
You are addicted to the power driven by a system rooted in YOU

So in knowing what I know I must simply say
Today is the beginning of a brand new day

I return to a place where my understanding is not skewed
I will see through new eyes the panoramic view

I will write, I will learn, I will publish, I will market
I will take full responsibility for the gift in my pocket

My gift is of value it is woven in the heritage of my community
It is a place where we help one another, where ideas and practices are rooted in purity

We will write the stories of love and of grace
We will use the pen to indelibly champion the plight of our race

Our place is among the stars, in the boardrooms, kitchens, garages, wherever we choose
Our places were predestine, we were given a choice, with God on our side we have nothing to loose

Tonight as I reminisce about days gone by
I will do so with intension, no longer seeing through innocent eyes

To Encourage You

2009-01-27T22:43:00.000-08:00

Of late I have had serious conversa- tions with close friends.

Over the Internet, the telephone and across the table from one another, we have reminisced over days gone by, our personal goals, the economy, family, retirement and of course our new president.

Two within my inner circle are the happiest homemakers you could ever meet. One, for the first time since her children left home, has entered the workforce. Another has moved from being a hands-on professional into the realm of academia. Me, I’m juggling a day job, family, ministry and my passion for the arts.

The commonality of the varied conversations rested in the fact that each of us have dared to step out to make at least one of our dreams, reality.

In my quiet time I began to reflect on what took me so long to reach for the stars. Why was I such a late bloomer? Was it a lack of education, time, finances or opportunity? To be completely honest it was a bit of all of the aforementioned.

I love writing, but without the foundation of an English or journalism degree I believed I could never be a writer. Busyness, rather than effective use of time was a convenient excuse for not admitting to my lack of discipline. Finances was something I had, but did not consider to be enough for meeting my business need. Opportunity must be recognized and coupled with preparedness in order to be seized for success.

Until I understood that the only thing holding me back was me, I stumbled around with a severe case of the ‘woulda, coulda, shoulda’s’. We all have dreams. Some of us even have visions of grandeur. The point is that dreams remain dreams unless acted upon. If I wanted to become a writer I had to do more than think about it, I had to learn how to write. Beyond this I had to learn to manage my time in order to study. With the goal of someday publishing, I began to realistically look at my budget in order to determine how this endeavor would be financed. When the opportunity came to present my manuscript to an editor, I was as prepared as I could be. That preparedness combined with the chance meeting led to the success of publishing my first novel.

Beyond the publishing, my teacher gene kicked into overdrive. My passion for helping others is as strong as my love for the written word. As strong as my passions were and are, there have been serious challenges to the dream. There will always be challenges to achieving your dreams and it will cost you something. What you will have to determine is if you are willing to pay the cost for achieving your dream and in the process, lend a hand to help another?

2009-01-20T08:05:00.000-08:00

1 Timothy 2-4

1I exhort therefore, that, first of all, supplications, prayers, intercessions, and giving of thanks, be made for all men;

2For kings, and for all that are in authority; that we may lead a quiet and peaceable life in all godliness and honesty.

3For this is good and acceptable in the sight of God our Saviour;

4Who will have all men to be saved, and to come unto the knowledge of the truth.

CELEBRATING THE DREAMER

2009-01-18T21:29:00.001-08:00

http://www.youtube.com/watch?v=BI_tQ5DdFAk&feature=related

http://www.youtube.com/watch?v=n53GuVt0tlY&feature=related

Are you just dreaming or are you seeking to be part of the solution?

THANK YOU

2009-01-08T23:45:00.001-08:00

We are humbled by this honor and take this opportunity to thank each of you who have given support through participation, words of encouragement and extension of suggestions for the future.

BWChristialit is the sibling site of the online Christian writing group with the same name. Our primary purpose is to be of assistance to the aspiring, novice and seasoned writer.

You are encouraged to come often as we endeavor to give more to the literary community in 2009.

Think on These Things

2009-01-01T23:51:00.000-08:00

Virtually every newscast speaks to the downward spiral of the nation’s economy. The close of 2008 saw our nation in an economic decline many equate with the Great Depression.

The end of the year, in the eyes of many brings the opportunity to refresh. In many cases the results of our national condition has placed the necessity before us. Do not dispair, that forced choice, refreshing, may be the blessing we did not know we needed.

As authors we may be concerned about the possible decline in contract offers, grim forecasts for future sales, offers for and/or extension of invitations for public and private events. The list of concerns can become extensive.

Today’s post comes to encourage you.

I am reminded of the story of Abram and Lot. God told Abram to leave his home; to separate from that he was familiar with. But, Abram took Lot, his nephew. Although Abram was blessed, he also had to deal with controversy. One such challenge was having too much property and having to decide to separate from Lot in order to maintain without strife between them. Given the choice, Lot, seeking self-preservation, chose the most fertile land, leaving Abram, the Uncle who provided his wealth, with the lesser of the land.

Often we believe that the situation we’re in is our source and apart from it we cannot survive. Lot believed that by selecting the preferable land he would have all he needed to continue to maintain the lifestyle he had grown accustomed to. In his haste, he neglected to understand that often, less is more.

After the separation, God spoke to Abram (Genesis 13:14-15) “And the LORD said unto Abram, after that Lot was separated from him, Lift up now thine eyes, and look from the place where thou art northward, and southward, and eastward, and westward: For all the land which thou seest, to thee will I give it, and to thy seed for ever.”

By today’s standards Abram would be considered a fool. That view comes from not understanding that, sometimes, in order to grow, to be further blessed, you may have to let go of what has become familiar; what you thought was the maximum blessing.

The unfamiliar brings with it a measure of uncertainty and for some, a bit of fear. Fear of the unknown is not uncommon. What is far too common is allowing it to stunt your growth.

Some of us may lose contracts, opportunities to speak, friendships we thought had been forged in the fire and maybe even that job that allowed us to support our writing career. The fear of this is natural, but we cannot allow it to cause us to spend more time lamenting about it than taking advantage of the time, the blessing, that may be placed in your hand.

If you find yourself in any of the aforementioned situations I encourage you to revisit your most current written vision and then think on these things:

*How do you see yourself going forth despite the stumble in the plan?
*Is there necessity to upgrade/tweak the process?
*What ideas do you have that you have wanted to develop, but haven’t had the time to do so?
*What continuing education can you now take advantage of in order to hone your writing,

oratory and/or marking skills?
*Who do you know who needs mentoring and could benefit from your generosity and expertise?
*Are you willing to mentor for free?
*Have you considered cross-promoting with others?

I encourage you to go forth looking at the half-full glass rather than the one that is half-empty. In your trying times be mindful that: “My grace is sufficient for thee: for my strength is made perfect in weakness. Most gladly therefore will I rather glory in my infirmities, that the power of Christ may rest upon me.”

A Very Real Writing Basic

2008-12-01T13:07:00.001-08:00

I have been fortunate to participate in a variety of author roundtable discussions. Subject-matter has ranged from the creation of storylines to where you saw yourself in the near and distant future. One program’s table topic focused on the business side of writing. The discussion was great as were questions from callers.

There was however one caller whose queries caused concern that progressed to irritation. In a nutshell they did not want to be involved with the process beyond writing other than selling the book at personal venues. It did not take long to realize that the respect for the art was far from what they sought.

The mindset of the caller, although annoying, did cause me to revisit far too many remarks made by those in passing and in discussion. Those remembered words brought me to the realization that many an aspiring writer has no idea how involved the writing process truly is.

Each writer has their own process for writing. That process, regardless of how simplistic or involved, becomes their starting point. That starting point, basic plan, will be expanded upon in order to develop the work into a marketable product.

What many among us fail to understand is that writing basics involves far more than placing words on paper or into an electronic retrieval system. It begins with knowing the steps necessary for success.

Like any enterprise we enter into, it is imperative that you:
*Know which tools you will need
*Acquire the skills necessary
*Become well-versed in terminology of the industry
*Never stop learning

You may be asking yourself why I would go down this road. The reason is simple. I have been involved in many discussions with editing professionals whose challenge with a submission begins with the fact that the author does not have a functional grasp upon the basics of using the Word program.

The lack of how to adequately use this program can and has created problems such as:
*Improper formatting (justifications, indents, line spacing)
*Proper insertion of page numbering
*Lack of page breaks
*Inability to use tracking program for revisions
*How to attach and transmit files

This may seem elementary to most, but there are many who are not versed in the workings of this vital program. The lack of these skills is not to say that the writer is deficient. It speaks to the need to gain skills that were not previously necessary in their day-to-day function.

To that end I offer the following link: http://www.bcschools.net/staff/WordHelp.htm

This link is not offered to offend; it is offered in order to help tose in need of developing or enhancing tools necessary for the writing process. If you know someone who can benefit from the tutorials, please share. I welcome your remarks and comments.

PLANNING AHEAD

2008-11-13T00:17:00.001-08:00

The other day I was reminded of a need to assess where I am with my 2008 goals as well as considering what I would like to accomplish for 2009.

As I studied my extensive list of planned goals for 2008 I could not conceal my amusement as well as pride. The year I planned closely resembled what actually transpired. Despite some of the detours my process took, I am pleased to say that I accomplished much. I can also say that the remaining items are not causing me to hyperventilate.

I have often said to my siblings and close friends that a woman without a plan is a woman planning to fail. In order to remain on a steady course I have spent several days reassessing the last ten and a half months, and what I plan to accomplish in the next thirteen and a half. I thought it would nice to compile a list and share with some of my favorite people – YOU!

I invite you to comment, add suggestions of your own and ask any questions you may have.

PLANNING AHEAD

Before you can move ahead you need to assess the past. Take a look at what transpired over the past year in order to determine:
Which plans/processes were effective?
Which plans/processes need adjusting in order to be effective?
Which plans/processes should be eliminated?

What remains from the previous year?
Are items remaining on list vital for the progress/enhancement of your business?
Determine how to incorporate into new year

Assessing the future
Compile a list of what you want/need to accomplish for the coming year
Make is feasible
Plan your time wisely
Be flexible

Budget/Tracking
Consider your financial needs
Set a budget
Secure the services of an accountant
Set up a tracking system for expenditures
Set up a tracking system for inventory
Update all your necessary business licenses

Upgrading
Take inventory of your business instruments and upgrade where possible
Replace batteries in electronic items
Have at least one land line for home business purposes

Continuing Education
Seek writing and business courses that will keep you competitive
Consider attending at least one writing conference
Attend online seminars
Read, read, read

On The Web
Update website in order to have the latest and most pertinent information available for visitors
Set reminders for renewing domain name and/or ISP hosting contracts
If your site is not the first to pop up on search engines, update your meta tags
Set up a blog and commit to updating at least once a month (I’m trying to get there)
Set up Google Alerts to see who is checking you out
Google yourself at least once a month to see where you appear or who’s using your name without your permission

The list above is by no means exhaustive. I do believe it will help get you started or enhance what you are already doing.

YES WE DID!!!!!!!!!!!!!!!!!!!!!!!!!!!

2008-11-05T07:40:00.001-08:00

THEY DIDN'T WANT TO GIVE US FORTY ACRES AND A MULE -- THAT'S ALRIGHT, WE'LL TAKE FIFTY STATES AND THE WHITE HOUSE!

DON'T GIVE UP YOUR POWER

2008-11-03T23:23:00.000-08:00

Today, November 4, 2008, is the official election date of what will undoubtedly be chronicled as one of the most historical events of American history.

Votes will be cast for the first African American nominee for the office of President of the United States. Of equal notoriety will be ballots cast for the first female candidate for the office of Vice President of the United States.

Your vote is your power. Regardless your choice, do not give up

YOUR VOICE -- YOUR POWER -- YOUR RIGHT TO VOTE

ROCK THE VOTE -- NOVEMBER 4, 2008

I also encourage you to preserve this time in history with your loved ones.

Before sealing our ballots my husband and I took the time to make a video. We spoke of what this election meant to us as well as giving a history of what our parents were denied, what we have lived to see and encouraging those who will view the video to never make light of the power of their vote.

We also have a scrapbook of memorabilia we’ve saved and notes we will write to our children.

Later we will relax at an election night gathering with friends.

These are just some suggestions for what you can do to preserve history in the making. Below I leave you with a visual of an historical man – Barack H. Obama

http://www.time.com/time/photogallery/0,29307,1686000_1488788,00.html

God Bless -- Linda!

Second Annual On Assignment Think Pink for Breast Cancer Event

2008-09-30T11:03:00.000-07:00

October has been set aside as National Breast Cancer Awareness Month; it is also the birth month of my eldest son.

Last year I wanted to do something that would honor Debra Beed (his mother) and Gretha Dean Lewis (my aunt) who lost their battle with breast cancer. To that end I proposed to dodant $1.00 to breast cancer research for each person who left a comment on my review blog during the month of October. This year On Assignment Publishing is increasing its donation to $2.00 per comment left here and on the reveiw site.

Please help us help others by stopping by, leaving a comment and encouraging others to do the same. Comments are not limited to discussion of breast cancer for there will other discussions during the month. The goal is to amass numbers for donating to this necessary research.

Linda!

Breast Cancer

Women get breast cancer when cells in the breast don't grow right and a tumor forms. Getting a mammogram (x-ray of the breast) can help find the cancer early. This gives a woman more treatment options and makes it more likely she will survive the cancer.

African American women are more likely than all other women to die from breast cancer. Tumors are found at a later, more advanced, stage so there are fewer treatment options. Some reasons for this may include not being able to get health care or not following-up after getting abnormal test results. Other reasons may include distrust of the health care system, the belief that mammograms are not needed, or not having insurance.

We do not know how to prevent breast cancer. But there are things you can do to reduce your risk, such as keeping a healthy weight and limiting how much alcohol you drink.

There are things you can do to find breast cancer early:

Get a mammogram. It is the best way to find out if you have breast cancer. A mammogram is an x-ray picture of the breast. It can find breast cancer that is too small for you or your doctor to feel. All women starting at age 40 should get a mammogram every one to two years. Talk to your doctor about how often you need a mammogram. If your mother or sister had breast cancer, you may need to start getting mammograms earlier.

A breast self-exam and a clinical breast exam are not substitutes for mammograms.

Get a clinical breast exam. This is a breast exam done by your doctor or nurse. She or he will check your breasts and underarms for any lumps, nipple discharge, or other changes. The breast exam should be part of a routine check up.

Get to know your breasts. You may do monthly breast self-exams to check for any changes in your breasts. If you find a change, see your doctor right away.

Thank You Abrah-Cove Publishing

2008-09-22T22:04:00.000-07:00

I want to begin this post by saying thank you to three fabulous ladies, Dionne Hill, Donna Patton and Martha Kimbrough. Their vision to be a platform of support for self and independent authors is the brainchild behind Abrah-Cove Publishing.

Last night I had the opportunity to be co-host of their inspiring radio program, Out-The-Box. The subject matter was ‘The Difference Between Self-publishing and Independent Publishing’. There were many great questions from callers. Unfortunately there was not enough time to adequately cover everything. To that end I promised to post a check list on this blog.

Below is a checklist of considerations for those considering independent publishing. The list is brief because the depth of what is needed cannot be confined to a one-time post. I therefore ask that any questions you have be directed to me at: onassignmentinc@yahoo.com

Those interested in attending the 2009 independent publishing telecourse (info forthcoming) may signup by leaving their name and contact email in the comments box or by email at the address above.

CONSIDERATIONS FOR INDEPENDENT PUBLISHING

1. Create a business plan
a. Includes a marketing plan
b. Include cost accounting
1) How you will finance enterprise
2) How you can afford to remain in business

2. Consider costs and necessity of obtaining:
Copyright
ISBN
LCCN
Barcode (may be optional depending upon printer)
Editor
Graphic Artist or professional photographer for front and back copy
Typesetter
State and federal licenses
Logo for your company
Distributor contract
3. Cost of creating and promoting book
Book set up fees
Cost for proofs
Printing fees
Postage
Promotional items
Advertisement
Online Presence
Book Launch Party (optional)
Travel

This list of considerations may seem overwhelming. At times it can truly be, but as you take sure steps you will find that the reward is well worth the effort.

Be blessed – Linda!

WHAT'S IN YOUR HAND?

2008-09-21T02:11:00.000-07:00

“Times are hard all over.”

As a child these were words I often overheard in conversations between my father and his friends. It would be years before I would fully comprehend the meaning of words that were sure to come up in during their weekly gathering at our home.

Born four years before the Depression, my father was well on his way to adulthood before the downward spiraling of the nation’s economy would begin to show signs of stabilizing.

The harsh realities of the time left few untouched. Yet, there were those who, rather than lament over what they didn’t have – made the best of what they did possess.

The seemingly endless stories shared by my father and his friends, at times were heart-wrenching for a little girl who knew not a lack of food, clothing and adequate shelter. Blessedly I can now say that their remembered stories were the seeds of survival that I grew into crops I would often harvest in my quest for maintaining my literary career.

Their resourcefulness reminded me of the following scripture: And the LORD said unto him, What is that in thine hand? And he said, A rod.

Moses had excuse after excuse for why he could not return to Egypt to free the Hebrews as he was commanded. His responses were, “Who am I to go? The King of Egypt will not permit it. What if they don’t believe me? But I am slow of speech, and slow of tongue.”

As with Moses, we too have been called for such a time as this. You know God has spoken to you about your literary career, but economics has you questioning what to do.

Currently we are experiencing a national economic crisis synonymous with that of 1929. Gasoline is at an all-time high, homes are being foreclosed upon at an alarming rate, down-sizing and outsourcing has sent U.S. unemployment rates skyrocketing. With all that is dismal around us, we are compelled to continue to write. Our passion for the written word will not allow us to set aside the muse. Despite the passion that drives us to the keyboard, as writers we are not unscathed by the economics of this world.

Regardless of economics, we must still promote our works. But how do we do this in a time when traveling about the country literally requires the selling of your first-born?

Restrictive travel has crippled many an enterprise of late. Not many are not at apt to hop a flight as they once were. With ticket increases, fuel surcharges and baggage fees, most fares have literally doubled. Add that to the cost of a hotel, rental car and conference/expo fees and you get the picture.

To some, meager or lack of finances has you believing you will always reside in Egypt serving the whim of Pharaoh. But I ask you – what is in your hand? What is readily at your disposal if you only believe that He which hath begun a good work in you will perform it until the day of Jesus Christ?

Although the cost of moving about the country is almost prohibitive, there are ways to promote your works from the comfort of your home.

Today I want to talk about the option of Blog Talk Radio.

What is blog talk radio? The concept is the brainchild of Alan Levy who created an Internet social network that functions as a radio station. The growing phenomenon was launched in 2006 and has continued to grow. Statistics show that the enterprise has approximately 2 million monthly listeners.

Daily, entrepreneurs are launching their own programs in order to create an audio platform for their passion(s). The literary industry is just one of many capitalizing on the cost-effective way of reaching the masses with their message. For example, Harper Collins created Authors on Air for the purpose of featuring on-air interviews with their authors.

There are hosts out there who need you. Most programs are supported by listeners wanting to hear from and interact with personalities from a variety of walks. It is no longer just about the ‘Big’ name. Readers are hungry for new authors as well as those they have supported over the years.

If you haven’t considered Blog Talk Radio, now may be the time for you to weigh the option adding this cost-effective promotional tool to your repertoire.

SOME OF MY FAVORITE BLOG SHOWS:

The Rapturous Reader

The Abundant Solution Hour Black Author’s Network

Out the Box Radio

Heart to Heart Relationship Talk

THANK YOU!!!!!!!!!!!!!!!!!!!!!!!!

2008-08-28T22:07:00.000-07:00

Well ladies and gentlemen, we have come to the conclusion of a phenomenal month of sharing collective wisdom and expertise.

____________________________

It has been my privilege and honor to serve as your hostess. More than that, it has been a blessing seeing others connect in an effort to combine and enhance their knowledge base.

During this month we have learned and shared about:
*Marketing Basics
*The Power of Social Networking
*Advantages of Print Advertising
*How to Develop a Speaking Platform
*The Necessity and Strategy of Book Reviews
*Book Club Clout
*How to Establish Name Recognition
*What You Need to Know About Press Kits
*Determining the Effectiveness of Book Conference Attendance
*Online Magazine Promoting
*How to Take Your Promoting To the Next Level
*Using Visual Presentation to Your Advantage
*Anthology Considerations
*Cross Promotions
*The Ministry of Writing

Each of the aforementioned articles can stand alone. However, using them collectively is a tool well-worth developing for your future strategies.

Our presenters were not randomly chosen. Each were prayed about and selected according to the need for the vision of this seminar. I encourage you to not close the door on this seminar. Take the time to visit the sites of the contributors. Email them with questions or concerns you might have. Send them a word of encouragement.

Let us embrace the fact that it does take a village to nurture a healthy community. There is power in numbers and as our numbers increase, I pray that we are mindful to give as it has been given unto us; beyond that, I pray that you give regardless of what has been withheld from you: For unto whomsoever much is given, of him shall be much required.

Again I thank you for the honor of being able to serve you.

Linda!

TODAY'S FEATURED AUTHOR -- FON JAMES

2008-08-28T22:00:00.000-07:00

Faith Walker, Gavin Roberts, Chrissy Jackson and Remi Aguilar are all seniors who attend historically Black, Jackson State University , where the four are members of the school's well-known marching band. It's their last year in college and as the fall semester begins, the lives of these four friends take an unexpected turn when two of the friends accidentally sleep together. While temptations of sex and alcohol are as common as textbooks and pencils for these college students, this little sex incident rocks the core of their friendship bond and slowly begins to unravel the once tightly-woven group. Will the friendship between these four outlast the outcome of this one-night stand?

MEANWHILE ON THE CAMPUS YARD -- Faith has once-again renewed her celibate lifestyle. For the last three years she's been going back and forth on her commitment to no sex, all in the name of keeping her man satisfied and happy. Even though she's been down this "commitment to no sex" road before after enduring a life changing incident freshman year, she's not letting anything further compromise her promise to God and to herself. But as the fall semester begins, her renewed celibacy goal gets abruptly interrupted when she experiences an unexpected betrayal that makes her question if she's really doing the right thing by not giving up the goods anymore. To make matters worse, a big family secret is revealed that leaves Faith clinging to the only stable thing in her life. her faith in God.

STEP INTO THE LIVES OF FAITH, Gaven, Chrissy, and Remi to see how temptation, betrayal, faith and forgiveness all play and integral role in the journey to growing closer to God.

ABOUT THE AUTHOR
Fon James is a new and upcoming author who recently penned her first Christian Fiction novel, Back and Forth a fresh, authentic, young adult novel that taps into the collegiate world (released November 6, 2007 - Tucker House Publishing).

Her short story, A Mother, Her Son, and THE Father is featured in the inspirational anthology, The Triumph of My Soul, which was released in December '07 by Peace In the Storm Publishing.
As a former journalist and freelance writer, Fon's full-name byline has appeared in numerous daily newspapers including:The Houston Chronicle, Contra Costa Times, and The Cleveland Plain-Dealer. She has also written articles for local Houston publications including Westchase Today and the Houston Chronicle’s neighborhood weekly edition, This Week. Additionally, she has worked as writer/editor for Intele-Card News, a national telecom publication and H Texas Magazine (formerly Inside Houston). She holds a Bachelor of Science in Mass Communications from Jackson State University and an MBA from the University of Phoenix (Houston Campus).
Fon James resides in the Houston , TX area with her husband. She is an active member of both Delta Sigma Theta Sorority, Inc. and The Fort Bend Church in Sugarland , TX . Her motto and favorite scripture: "I can do all things through Christ who strengthens me." Philippians 4:13

To learn more about the author and her works visit her at: http://www.fonjames.com/

2008-08-27T22:56:00.000-07:00

The Ministry Of Writing: Putting Jesus Into The Business Aspect Of It
By Rhonda McKnight

“But first, be concerned about his kingdom and what has his approval. Then all these things will be provided for you.” Matthew 6:33

Last month our writer’s group had a craft session on “Vertical Writing”. Dee Stewart, the facilitator defined vertical writing as “the process, whereby the author’s writing either moves the reader toward having a centered communication with God or keeps the reader centered.” I don’t know if vertical writing is an actual term or one she coined herself. I do know it was a powerful lesson; one that reminded many of us that in the mist of spinning our stories, not to forget the purpose God has called us to as writers of Christian fiction.

I was comfortable with the verticality of the written word. I’d been careful to pray God’s will for my novel from the first to the last page, but something was niggling in the recesses of my mind, I hadn’t done something right. This led to deep pondering about the ministry aspect of my writing and then the business as a whole. I call it ministry-business, because in my world, all ministry is serious business. I pulled out my mission statement and marketing plan. The niggling became a loud voice that chastised me for moving from the writing, selling phase in my own strength; apart from God. I hadn’t even talked to HIM about it at all. I thought the marketing, i.e. the business side was my thing. After all, I “do business” five days a week for a paycheck. In my humanness I had left HIM out of the most important aspect of the ministry…getting the book into the hands of the people. I had let my education and training, govern my choices and motivate my actions instead of letting God guide me in a way that would honor the ministry most.

I thought about the lesson on keeping it vertical and decided that “it” needed to be HIM and me all the way down the line. From every word I write to every book I sign. So I developed a weekly habit of to ensure I keep the up and down lines of communication open. Here is a list of what every author should do to ensure verticality:

1. Pray about your target audience. The harvest is plentiful and the workers are few. One of the great things about writing in our genre is that God has already promised us a great harvest. There’s room enough for us all. But we write a diversity of stories. Some of us like to believe we can evangelize the world, when in fact we have a specific people to minister to, because in the body of Christ each one has their role. Like the arm sees and the ear hears, Novel A may evangelize the unsaved, while Novel B may minister to those in the pews. Neither is any less important than the other, but they are different. As writers we must look at our work objectively and through a narrow lens, not a broad one. Ask God who the message is for. Then you write a marketing plan to go after that audience. It’s Marketing 101 and its Bible 101 to keep it vertical by asking God HIS will.

2. Pray about your marketing budget. How much God and where do you want me to get it from? After you’ve set your budget, figure out a way to track what works. There are some aspects of advertising that can be measured such as the back end of your website or surveys to your readers. Ask them how they learned about you. Remember we serve a God of multiplication. No matter how limited your budget may be, it will be enough. If you keep it vertical, God will stretch it. He’s still in the fish sandwich business.

3. Pray about the vendors. This is with respect to purchasing promotional materials, placing advertisements, etc. Never spend money outside the will of God. Easier said than done, right. We’ve all done it before; made a rash purchasing decision and regretted it later. Keeping it vertical will eliminate costly lessons.

Another point for consideration when choosing vendors is that as Christians we’re a part of a system that God uses for Kingdom business. Sometimes the Lord will want you to use a particular vendor because that “Christian” needs the business; likewise the Lord will bless you with in the same way. People will buy your books, because you need a sale. This may require you to occasionally pay more for a particular product or service, but in the end the payoff in the spirit realm is worth every dime. This is not to say that we should pay more for goods or services from Christians all the time, it’s just a reminder that sometimes things are bigger than us and we need to be mindful of that. Keeping it vertical will help us to lean not to our own understanding. HE will direct our path and our checkbook.

4. Pray about your book tour. All authors tour or should tour. Be it one city (the one you live in) or twenty cities across the country or all over the world by virtue of a virtual tour. A tour is necessary. When Jesus entered a town the people flocked to him. But honestly, it wasn’t all supernatural that they flocked to him in the crowd. Many heard about his arrival before he entered the city grates. This can be seen in several scriptures such as Matthew 4:24, Mark 27, Luke 18:36-37, Luke 14:23 and in John 4:39 it tells us the Samaritan woman became a personal P.R. campaign for Jesus. You need to publicize your tour with as much publicity as you can possibly get. Pray about the right newspapers and radio shows. Don’t always go after the big fish; remember a lot of little fish can reach a large audience as well.

I have two writer friends who recently shared stories about their book tours. One was ecstatic about her tour. It was short, less than a week I believe and she visited several cities in the Midwest, sold lots of books and learned from the other authors and readers. Another friend has the exact opposite story. She’s even retained an attorney to get her out of the legal obligation to continue with this nationwide tour group. I surmised from the conversation that God had nothing to do with the decision making. Ask God where your readers are, so you don’t waste your two most valuable resources – time and money. Keeping it vertical and God will make it fruitful.

Are you starting to see a common theme here? It all begins with prayer…with keeping the communication between you and God moving “up and down”, from HIS lips to your ears and heart.

In closing, I’ll acknowledge the fact that most writers don’t like to market. Some even resent having to do it, because they believe it’s their job to be creative and the publisher’s job to promote and market the book. While this makes sense, it’s just not the reality of this business anymore. Not unless you’re Karen Kingsbury or Frank Peretti, who should be selling egads of books based on shelf space alone. I want to caution you to be careful about disliking the marketing of aspect of your ministry, because it’s the things we like the least that we procrastinate about and sometimes never do. Remember, the Lord had you to write your story for a reason. There’s someone out there, I believe many someones who need to read it. Put Jesus into every aspect of the business and you’ll reap the harvest if you faint not.

References:
Dee Stewart on Vertical Writing at http://aratus.typepad.com/tma/2008/06/3-steps-to-self.html
Scripture text Matthew 6:33 taken from God’s Word®Translation

About the Author

Rhonda McKnight Nain’s novel, Issues of the Heart will be released under her pen name, Rhonda McKnight December 2009 with Urban Christian Books.

I live in an Atlanta suburb with my family. I work full-time as a policy and training specialist for a federal food and nutrition program. I like it, but I think I'd enjoy being a full-time writer much more. I love the Lord, love the Bible, love to pray and love to meet other folks who enjoy the same. Oh, I also love to read, a good book and really enjoy socializing and making new friends. Please visit me at: www.rhondamcknight.blogspot.com

TODAY'S FEATURED AUTHOR -- JULIA THOMAS

2008-08-27T22:43:00.000-07:00

It is part of human nature for us to seek ultimate happiness and to want more than what our eyes have ever seen. As life is never perfect, people tend to get frustrated about their lives, and in the process they eventually lose their sense of purpose. “Never Say Never” is a compelling new novel about the lives four young women of a colour whose friendship dates back to childhood.

It presents the story of how their lives emerged from early adolescence into adulthood. Through the pages of this work, readers will meet an unforgettable quartet — Amanda, a successful doctor, LaNae an entrepreneur, Monique, a hairstylist, and Celeste, an educator — and through each of their stories, they will witness the obstacles that comes with careers, their own search for meaning and happiness, and ultimately discover their relationships that evolve around family, friendship and love.

Through friendship, these women grow and evolve, both individually and collectively. The message of this book is clear: You might not know yourself as well as you think you do or know what you want out of life and everything that shows up unplanned is not an unfortunate thing.

Julia Thomas discovered her love for the experiences, journeys, and adventures created through the written word at an early age. She began experimenting with this interest by writing poetry, short stories and song lyrics. Thomas’s excitement with the wonderful journeys one could experience through reading; finally led her to write her first novel. When You Say “Never, It Don’t Mean “NEVER.” Sometimes We Do the Very Thing We Said We Would Never Do!

Born and raised in Los Angeles, California, Julia is the youngest of eight children. She is the mother of two daughters, Dawnte and Traci, and the grandmother of Chloe Jai. When Julia is not sharing her stories with the friends and relatives, she is a realtor in the Victorville and Los Angeles area. In her spare time, she enjoys being involved with church actives, watching movies, hanging out with her sisters and spoiling her granddaughter Chloe. Julia currently resides in Victorville, California.

2008-08-26T23:52:00.000-07:00

CROSS PROMOTING
By Dr. Linda Beed

We go into business with the objective being to succeed. The definition of success can and does vary from person to person. Some measure it in terms of financial gain, name notoriety or even by negativity associated with their name. Regardless the mindset, one constant for those of us in the literary profession is the necessity to succeed. In order to do so we rely heavily upon promotions.

Having a website, monthly eblasts, and a newsletter is a good start, but promoting is an ongoing process. Be forewarned -- promoting is not for the faint of heart. It requires prayer, planning, discipline and endurance.

As I am growing in the industry one thing I have found is that cross promoting is a strategy that can be a blessing. If you are not careful where and with whom you join forces with, it could be a potential disaster.

Today I would like to share some of my thoughts and suggestions on Cross-Promoting.

What Is Cross Promoting?
Cross promotion is a strategy entered into by two or more entities for the specific purpose of reaching a broader, commonly shared demographic.

What Are The Advantages of Cross Promoting?

It broadens your clientele base – By joining forces with another you are able to reach a wider variety of customers in places you might not have otherwise.

You can connect with more people -- You reach more potential clients by working with others who are contacting the same groups of people. If they were not previously your customers, they could be with this venture in the very near future.

It saves you time – When members of the cross promotion team do their part, more people are reached more quickly.

It saves money – Expenses for events, materials, travel etc. can be shared equally among partners.

It ignites creativity – Two heads are better than one aptly applies in this situation. One or two more points of view can take planning and implementation to higher levels.

The opportunity to cross-promote is attractive in many ways. However, in order to maintain a glowing view of the option, there is much to consider:
*Who will be an asset to what you are trying to achieve?
*Will you be an asset or a liability to their goal?
*Do you really have a common goal?
*Will your individual personalities allow you to work toward a common goal without fallout?

Once you have come to a common ground develop a clear action plan:
*The plan should be detailed and thorough
*Be sure that each participant has a clear vision of the group goals
*Discuss in detail, costs as well as expectations of personal involvement

Don’t try to outdo the vision:
*Work with what you know and build outward
*Begin with a manageable plan that begins with the familiar that spreads toward unknown territory. Leave room for adaptation.

Integrity and Etiquette:
*Honor your commitments
*Don’t forget to say thank you
*Be encouraging to one another
*Be a giver not just a receiver
*Do not use others sites to post your information without permission

At the end of the agreed commitment access the process to determine:
*What worked
*What could be improved upon
*What did people enjoy
*What positive feedback needs to be adhered to
*Who will continue with the group
*If you will invite new members
*How will you use what you have learned for the success of future promotions

Cross-promoting can be exciting, educational and beneficial. Depending upon your strategy it will show your passion for family, community a particular cause, etc. Above all, it allows you and others to grow beyond their comfort zone.

I pray that this information has been helpful to you. As always, it is up to you to determine which avenues of promotion are best for you.

Linda!

2008-08-26T23:18:00.000-07:00

THE DAMASCUS ROAD AUTHORS

The Damascus Road Authors is comprised of six servants seeking to fulfill the Great Comission by taking their message of Christ to the world through their collective works. The members Maurice Gray, Jr., Kim Brooks, LaCricia A’ngelle, Jacquelin Thomas, Wanda B. Campbell and Linda Beed) have known one another in one capacity or another for several years. The idea to cross promote had been discussed for some time and officially began in January 2008.

Support has been given in the form of website and blog promotions, eblasts to personal and associates lists, distribution of promotional items and the selling of books at personal events. Monthly, we have been blessed with alternating print and live radio interviews. Topics are varied and center around the passion of which we write about. Our latest interview was with Minister Cheryl Merchant -- Healing and Forgiveness Part 2:
http://www.blogtalkradio.com/Minister-Cheryl

Although we chose not to set up cross-country tours, we have been blessed to come together at several literary events this year. Our next personal appearance will be at the Christian Author’s and Children’s Literacy Expo (October 25th) in Raleigh, NC. Details of the event will soon be available on our site.

TODAY'S FEATURED AUTHOR - KEVIN WAYNE JOHNSON

2008-08-26T20:02:00.000-07:00

Give God the Glory! Know God & Do the Will of God Concerning Your Life Study Guide

By: Kevin Wayne Johnson

Author of the Give God the Glory! series of books and devotionals

The Give God the Glory! nine-book series by multiple-award winning and best-selling Christian author, Kevin Wayne Johnson, continues to expand around the world. Johnson enthusiastically embraces God's Word, not only for his life, but presents it in such a way that it is easy to grasp, encouraging his readers to apply the principles therein for a more victorious Christian life.

The new STUDY GUIDE, scheduled for publication on September 2, 2008, embraces and expands upon the core message of the first book (now in its 5th printing) in the series: Know God (mental) and Do the Will of God (action) Concerning Your Life. Systematically divided into two parts with three chapters each, this STUDY GUIDE format navigates students, readers, booklovers, and Bible teachers through an in-depth Bible study to broaden one's knowledge of God's Word and to develop a closer walk with Him.

Johnson's ministry, Writing for the Lord Ministries, includes the series of books and devotionals, speaking at multiple venues, teaching God's Word, and publishing books, articles and devotionals.

"Give God the Glory! offers useable information that can be referred to time and time again in your library." – Purpose Magazine, Columbus, OH

"Give God the Glory! is a literary blessing to all who will read it. – Pastor Ronald L. Owens, New Hope Baptist Church, Metuchen, NJ

"The author has done extensive research of The Holy Bible and various secular resources. Reading this book will provoke one to consider their purpose for living." – Pastor Melvin Johnson, Founder, True Disciple Ministries Bible Institute, Somerville, NJ

"Kevin Wayne Johnson joyously embraces the words of God through the Bible and his acts of Christian faith." – Valder Beebe, Dallas BET Newspaper, Dallas

The Give God the Glory! series of books and devotionals are distributed throughout the United States, Canada, and internationally by STL Distribution of North America – http://www.stl.distribution.com/, INGRAM, and Black Christian Book Distributors, LLC – http://www.blackcbd.com/

2008-08-26T19:57:00.000-07:00

About the Founder & Author

A native of Richmond, Virginia, Kevin Johnson currently lives in Clarksville, Maryland, with his wife and three young sons. He founded Writing for the Lord Ministries in 2000 and is the author of the nine-book series – Give God the Glory! – winner of twelve literary /media awards, including 2006 and 2007 Christian Publisher of the Year, Book Expo America, African-American Pavilion.

Johnson's radio and television show - Give God the Glory! - has aired on VoiceAmerica.com and BlackTVOnLine.com, respectively, from 2004 to 2007, reaching a global audience. When he is not writing, Johnson and his family are active members of Celebration Church, Columbia, Maryland, where he serves as President of the WIN (Bible) Institute, on the ministerial and maturity leadership teams, in the children's church ministry, and as adjunct professor at the National Bible College and Seminary, Fort Washington, Maryland.

Kevin also serves as National Secretary, Church of God National Men's Ministry/Conference. He attests everyday that God uses ordinary people to accomplish extraordinary things!

To learn more about Author Johnson and his series go to: http://www.writingforthelord.org/

2008-08-25T23:10:00.000-07:00

ARE ANTHOLOGIES A FIT FOR YOU?
By Elissa Gabrielle

Greetings Family, my name is Elissa Gabrielle, I am a multi-genre writer and contributor to several anthologies, including The Triumph of My Soul, which is the first in a series of inspirational anthologies which are scheduled to release in 2009.

So, how are you doing today? Blessed? Amen? I hope so. I’m really excited about being a guest blogger today. I’d also like to take this opportunity to thank Dr. Linda Beed, who is one of the kindest, most intelligent women I have had the pleasure of knowing, for the invite.

Okay, so let’s get started. Today, we are discussing anthologies.

Is participating in an anthology right for you?

Maybe. Maybe not. It depends on many things.

If you’re a new writer, an anthology is a great way to reach new readers and get your name out there. You can possibly develop a following just from your participation in an anthology. In 2007, I was blessed with the opportunity to participate in an anthology published by author and publisher, Jessica Tilles. And membership does have its privileges. Because of my contributions in her anthology, two under my name and one under my pseudonym, I developed a pretty sizeable fan base. I received a ton of emails upon the book’s publication, and still receive emails to this day. Those readers keep in touch and have purchased my other books and eagerly anticipate the release of future works.

Have you truly read the call for submissions?

I’ve read on several boards, the disappointment by some new authors about their participation in an anthology. Their major gripe is that they haven’t made a dime. But, was a dime offered in the call for submissions? You must be very careful, and read thoroughly, the call for submissions prior to submitting to an anthology. If the call for submissions indicates monetary compensation, then that represents your “dime.” If the call indicates a certain amount of books as compensation, then that’s your “dime.” I cannot stress how important it is to read and understand the call for submissions prior to submitting.

Taking advantage of your participation?

When you are accepted into an anthology, consider it a blessing. Your short story should put your name in front of a whole new set of readers, which may turn into your readers. Anytime you have the opportunity to reach a new audience, run with it, and ride it till the wheels fall off. Remember, every time you’re published, you’re adding a new entry on to your writer’s resume. You can also take a bold step and see if the publisher is looking for manuscripts. Trust me, this has happened and contributors have received publishing offers because of their participation and also their tenacity.

Can participating in an anthology be a bad thing?

Sure. It is important to look at the track record of the publishing company who is compiling and publishing the anthology. As with anything in life, you should do your research.

*Have they done an anthology before?
*Have you heard horror stories about them?
*Have you seen any of their work?

Marketing and Promotions

When I decided to create the Triumph series, I knew I would have to come in with a bang. A relative newcomer with a huge idea is usually dismissed by most until proven otherwise. In order for me to make noise with the first in the series, I knew that I had to step outside of my comfort zone, by trying something different and thinking outside of the box. Sure, I had some heavyweights in the book like Jessica Tilles, who is a best selling author and incredibly gifted writer, and Cheryl Lacey Donovan who is a phenomenon in the making, but with many new authors in the book, it became even more important to create a buzz. In my heart, I knew that all of the contributors were special and truly talented, but my knowing this didn’t mean a thing. I had to show and prove.

How do you step outside of the box?

Well, for Triumph, I decided to dedicate a website to the book itself, for several reasons. The first reason being that I was so grateful for all of the wonderful people I was working with on the anthology. Because I was it was important to me as a publisher to do everything possible to ensure that the contributors were seen and heard. I also wanted the site, http://www.thetriumphofmysoul.com/ to be a one stop shop, where a potential reader could learn more about the authors, read excerpts, view the contributors’ itineraries, and view photos of the various signings. The site also links to the various contributors websites, thus allowing them more exposure.

Also developing a media kit for the book was a great idea. The media kit consisted of a press release, and more information about each author. The kit also contained blurbs from various authors who read advanced review copies and endorsed the book.

Creating a Myspace page for the book allowed garnered more exposure for the book and more potential readers.

You really have to treat your book like a product and market your product to your potential consumer.

How does your product reach the consumer?

The same way that bottle of Pepsi reaches your kitchen table. Well, sort of. In order to get this product to you I had to create the brand, research and implement brand marketing and strategy, by way of radio interviews, print and online media outlets and word of mouth.

Authors do benefit from participation

Authors Cheryl Lacey Donovan, Lorraine Elzia and Linda R. Herman, contributors to The Triumph of My Soul, share their experience:

“Being a part of the triumph experience has been more than I could ever imagine. Elissa Gabrielle is a godsend. I am truly thankful to her for the opportunity she has afforded me.”
~Cheryl Lacey Donovan, author of the forthcoming The Ministry of Motherhood

“Upon submitting to The Triumph of My Soul, I thought I was just submitting to another anthology, another avenue to add a publication to my writer's resume. That was my goal...little did I know that inclusion in this anthology would be a turning point in my life and my career as an author.
~Lorraine Elzia, author of the forthcoming Mistress Memoirs

“As a contributor to The Triumph of My Soul, I gained more writing experience as well as exposure. It was quite the experience working with Elissa and the other talented contributors, connecting through our yahoo group, website, and MySpace. We're a family!”
~Linda R. Herman, author of Consequences

Gee whiz, I’ve been told that I’m long-winded, and after reading through this, I’d have to agree. I’m here to answer any questions you may have. And I look forward to communicating with you all.

So, ask away, I’m all ears!

Elissa Gabrielle is an author, publisher and founder of the greeting card line – Greetings from the Soul: The Elissa Gabrielle Collection.

The Triumph series was birthed out of a need I saw in those around me. I heard and witnessed their heartaches. It seemed that the weight of the world had fallen on their shoulders in such a way that many were succumbing to the problem. They had forgotten that God still loves them. Many of these people don’t read the types of books that would lead them to God. However, many of them would read a book by their favorite author, and even one that their favorite has contributed to. With this series, these readers are introduced to stories and circumstances that have encouraged, inspired and enlightened them. Its goal is to encourage and to inspire, and the first book in the series has done just that.

Elissa has been nominated for Self-Published Author of the Year for The Triumph of My Soul for the 2008 African American Literary Awards Show. If you like you may cast your vote at: http://www.createsurvey.com/c/70819-bwXj6C/.

You can learn more about Elissa and the Triumph Series at: http://http://www.thetriumphofmysoul.com/

2008-08-25T23:01:00.000-07:00

CONTEST - CONTEST - CONTEST

In the spirit of giving we are having a contest today. Here is what you have to do.

The first person who can post (in the comments section), the web addresses of each contributor to The Triumph anthology, will be our winner.

Contributors to the anthology are not eligible. LOL

2008-08-25T22:56:00.000-07:00

Every so often, an anthology is written that is meant to inspire and uplift; to fortify and nourish, to comfort and reassure, but most of all, to bring you closer to a place of peace and resolve.

The Triumph of My Soul anthology has stories for everyone who has ever experienced the ups and downs of life. Whether you're a parent who has lost a child, a man or woman who have been the victim of abuse, someone who has lost their identity in their love for another human being, survived a life-threatening illness, have been knocked down only to get back up time and time again…whatever your trial or tribulation, at the end there is Triumph.

Inspirational, prolific, heartfelt encouraging stories featuring Essence Best-selling author, Bill Holmes, Motivational Speaker & Talk Show Host, Cheryl Donovan, Best-selling author, Elissa Gabrielle, Karibu Best-Selling author Jessica Tilles, and College Professor and Ph.D. candidate, Dike Okoro, the highly-talented, Lorraine Elzia, the eye-opening Agnes B. Levine, the uplifting Fon James, the strong Jarold Imes, the provocative Kim Robinson, the magnificent Keshia Dawn, the sensitive Allyson Deese, the determined Linda R. Herman, the progressive Ebonee Monique, the comforting Jacqueline Moore, the survivor Linda Wattley, and the butterfly Casche Russell.

To learn more about the book and the authors go to: http://www.peaceinthestormpublishing.com/

CONTEST WINNER & FREE DOWNLOADABLE EBOOK FROM TYWEBBIN CREATIONS

2008-08-24T21:11:00.000-07:00

For those who leave comments or participate over the two day period, we can pull names for one person to receive a free ecard/eblast graphic designed by Tywebbin Creations to use with the online PR company of your choice.

DRUM ROLL PLEASE........OUR WINNER IS -- SHELIA LIPSEY / CONGRATULATIONS!

___________________________________________________

To enhance your seminar experience, TYWEBBIN CREATIONS has graciously proved a FREE DOWNLOADABLE EBOOK -- The Next Level in Online Marketing

Click this link to access: http://www.tywebbin.com/next/online-marketing/

2008-08-24T19:48:00.000-07:00

Presentation Is Everything
By Debra Owsley

As the owner of Simply Said, I provide unique reading accessories for authors and readers. Attending a wide range of literary events satisfies my reading and professional needs.

The social aspect of the gatherings allows me to acquaint myself with the presenters and attendees. Foremost it allows me to look at things from two perspectives:

* Taking inventory of what products are being presented.
* Accessing what has been done and what should not have been done

Before you attend your next event ask yourself this question -- what’s going to make YOU stand out at a book event?

Here’s my two cents…

Atmosphere is everything – Decorate your space!!!

If you are a romance author, bring some romance with you and create an ambiance!

If I were an author I would have a suitcase filled with props and tools to make my signing table or booth EXTRAORDINARY.

Have a “Go” bag that is always ready with the tools you will need to make your space “POP”, and mind you, P.O.P. also stands for Point Of Purchase, which is what you are after.

* Use bright and attractive colors, they draw the eyes to you
* Tablecloths
* Posters
* Have a banner
* Have bookmarks and postcards***
* Stack your books attractively
* Use plate stands to stand them up
* Have CD’s and samplers of your book as giveaways
* Show your trailers or slide shows, add theme music, and add a pod cast on your laptop
or a portable DVD player
* Invest in gifts for those book clubs you want to woo and place them into pretty baskets
If you are shy, the props and setups will help draw people to you.

When I attend book events, I try to have a theme, or find out what the event theme is so that everything pulls together. The goal is to stand out, be remembered and have your information retained.

BUILD YOUR FAN BASE

*The object of the game is to draw people in -- MADE YOU LOOK!
Once you get their attention make your pitch

* PUT YOUR BOOK IN THEIR HANDS!!! AND Smile!!!!
I have seen many authors do this and they sell more than those who just point to them or hold

it themselves. Remember that you are marketing yourself as well as your book.

* DON'T JUST SIT BEHIND THE TABLE EXPECTING THEM TO COME TO YOU….

You must DRAW THEM TO YOU

* KEEP YOUR SALES PITCH TO THREE TO FOUR MINUTES
This is the length of most people’s attention span, especially if you are at a book festival

* DON’T LET THEM GET AWAY WITHOUT GETTING THEIR INFORMATION

Have them sign your guest book. This builds your mailing list. Send thank you notes thanking for coming and mentioning any upcoming events

AT THE IN-STORE SIGNING

You're still a little shy, and you want to get the discussion started, or they are a little up tight because they are a little nervous. Hmmmmm, what’s an author to do????

Play a game of Charades about your book or create some type of interactive game. These activities break the ice and allow your guest to win a prize. Something personalized with your contact information is a great giveaway.

YOUR PROMOTIONAL MATERIAL!!!!

When you visit my site: http://www.simply-said.net/ you can view the slide show ‘DON’T END UP HERE’. It will show you where most of your postcards and bookmarks end up.

This slide show represents the end of every book festival I have ever attended.

Now let me very clear, some venues are appropriate for the bookmarks that you spend $100.00 for 5000 bookmarks. They are appropriate for browsers stopping by to see what you have as a giveaway. BUT, my experience has been that they are bent and worn before I get home, if they get home.

When you meet that publisher, editor, or book club group that you really want to make an impression on, and for them to remember you, do you really want to give them a bookmark that will not be in the best shape when they get home? Do you want to hand them yet ANOTHER 5000 type bookmark that everyone else has?

You want to give something that will make them want to hold on to your information; that is a great representation of you investing in yourself, and that displays your uniqueness.

What about your more intimate venues where you also want to leave a thank you gift as well as a promo tool?

As I mentioned earlier you need to stand out, be remembered and most of all, you want to have your contact information retained. Pause and think! Be creative.

BRANDING YOURSELF

* What does your BRAND say about you?
* What do you want to be most remembered by?
* What is your signature?
* What’s going to make YOU stand out in a sea of other authors?
* What do you do different?

All of your promotional materials should have
* Your name
* Book cover
* ISBN
* Contact information
* A tag line or a phase

If space permits
* Current and up-coming releases
* Past works
* Tour schedule
* All of your books
* Your picture

As I close I want you to remember:

* What not to do to blend in
* What you need to create a buzz and a memory
* You do not want to disappear in a sea of fellow authors
* What to do in order to POP
* Not to expect the people to come to you, you must draw them to you
* You are marketing yourself as well as your book
* Your “GO” bag should always have the tools you need
* You want to be retained
* You want people to follow up
* You want your BRAND to be recognized
* You want your presentation to be unique
* You want to be EXTRAORDINARY

DEBRA OWSLEY is the owner of SIMPLY SAID™. The company offers handmade, personalized, bookmarks, book thongs, and love notes. I would love to personalize some of these items just for you. They are great gifts for fans, giveaways, book signings, promotional events, contests on your website and press kits.

Visit her on the web at: http://www.simply-said.net/
Call her at: 954 562-5709
Debra Owsley -- For Authors, Book Stores, Book lovers

TODAY'S FEATURED AUTHOR - VANESSA DAVIS GRIGGS

2008-08-24T19:45:00.000-07:00

From Vanessa Davis Griggs comes the second book in her Blessed Trinity Trilogy. Part Terry McMillan, part Jan Karon, Griggs delivers the story of a congregation hoping for heaven--while dealing with life right here on earth... When Pastor George Landris, the dreadlock-wearing minister of the new mega-church, Followers of Jesus Faith Worship Center, urges his congregation to approach the altar and cast off their strongholds--also known as their weaknesses--it's the start of intense soul-searching for many.

From a married couple's twin addictions to gambling and gluttony, to a female member's adulterous affair, a computer expert's obsession with cyber-porn and a therapist's workaholism, the Pastor's church family is about to open the proverbial floodgates. And that's just the beginning. There's also the woman whose battle with mental illness hides a buried trauma, and the religious devotee who's so busy fearing the devil she's forgotten what faith is really about. The plot only thickens when the Pastor's wife lightens his load by helping him counsel--and finds herself at the center of a decades-long deception.

Insightful, witty, and always poignant, Vanessa Davis Griggs delivers another compelling novel, taking readers behind the scenes of mega-churches, and showing the amazing power that redemption and faith can have on people's lives.

Vanessa Davis Griggs is an author and motivational speaker who adores the power of words both written and spoken. At the end of 1996, this former BellSouth employee left 18 years of service stepping out on faith and decided to pursue her purpose and passion--writing. Proving out Proverbs 18:16, A man's gift maketh room for him, and bringeth him before great men, she began her own company (Free To Soar) emphasizing the taking off of limits as she travels around the country inspiring others--young and old--to take flight and do the same.

Vanessa is the recipient of numerous recognitions including: June 2007 recipient of the Arts and Letters Award from Delta Sigma Theta Sorority Birmingham Alumnae Chapter, March 2006 recipient of The Greater Birmingham Millennium Section National Council of Negro Women Inspiration Award, 2004-2005 Jasper Outstanding Achievement Award. Wings of Grace received a Road to Romance Reviewer's Choice Award.

Vanessa pens a column May I Have a "Word" With You? that appears weekly in The Birmingham Times and monthly in WOW (Women of the Word) Magazine.
Vanessa resides in Irondale (home of the Whistle Stop Café and Fried Green Tomatoes), a community just outside of Birmingham, Alabama.

Vanessa is the author of novels: Destiny Unlimited, The Rose of Jericho, Promises Beyond Jordan published by BET Books/New Spirit (now Kimani Press) and Wings of Grace (also published under New Spirit), Blessed Trinity published by Kensington Books/Dafina..May 2008 the Blessed Trinity Trilogy saga continues...with Book 2 Strongholds published by Kensington Books/Dafina.

September 30, 2008 releasing Book 3 If Memory Serves

2008-08-21T22:27:00.000-07:00

The Next Level of Online Marketing - Web 2.0

by Tyora Moody

Outline for Day 2
Friday, August 22, 2008

Recap from Day 1
So, What Do I Need on My Web site?
Your Online Presence. Go for it!

Recap from Day 1

Now do you really have to try all of these social media platforms?

No, but you should explore different types to find out what works for you. Stay active in your favorite community whether it’s around your personal blog or on a social networking site. The key to social media or Web 2.0, it should compliment your Web site, where your main online presence is located.

Plus promotion should be more than posting announcements or PR releases. This is the time to get out there to meet your readers and let them meet you. Social media allows you to connect to people you might never meet in person. When a person has an experience with you, hopefully a good one AND then enjoy reading your books, you’ve created an INFLUENCER. Someone who will TELL OTHERS about your book.

Ah hah! Now that’s marketing you can use!

Personally, I love blogging and twitter. I do plan on trying the audio format and definitely a book trailer. What are you going to try? We’ll talk more about how to get you started later.

So, What Do I Need on My Web site?

1. Domain name and web hosting

Like I said yesterday, there are two things you need to get started on a Web site. 1) You need to budget for a domain name and Webhosting.

The domain name is usually yourname.com. For branding purposes, it’s always best to use your name unless you are writing under a pen name. There are other extensions like “.net”, “.tv”, “.us”, etc, but most people recognize “.com” as a company and you are in a sense a company or a brand.

When you do a domain name research, sometimes the name you want may be taken so it’s good to have a list of alternatives. For example, author Monique Miller wanted moniquemiller.com for her domain name, but it was already taken. She opted for authormoniquemiller.com.

As you explore domain names think about whether people will have a hard time spelling your name or if someone shares your name. Author Tia McCollors ran into this issue and use not only TiaMcCollors.com, but also TiaWrites.com. Both domain names are directed to her author Web site.

If you decide to use a free Web site service like say Blogger.com, I recommend at least purchasing the domain so readers can find you. (Ex. RhondaMcKnight.net). Rhonda is doing an excellent job of marketing her name in preparation for her 2009 book release with Urban Christian.

A NOTE ABOUT BLOGS - Most sites now are run on a blogging system, so I don’t object to people using blogs for their Web sites. I’m actually encouraging people to go this route more and more.

I would like to recommend that you consider Typepad.com (pay) or Wordpress.com (free) instead of Blogger.com. It’s a lot easier, especially with Wordpress to make your Web site appear to resemble normal Web sites. Plus if you use the combination of Wordpress and your own webhosting, the customization you can do is truly mind-blowing and fun!

2. Elements Needed for a Web site

Now when putting together a Web site, one would think it would be obvious what to put on it, but in my years of designing Web sites, folks can really get bogged down when it comes to content and what type of pages.

Here are a few websites to take a look at: sharonewellfoster.com, tiamccollars.com, stacyhawksinsadams.com and pamelasamuelsyoung.com.

Some of the common elements or the basics:

Home: A homepage is the landing site for your website. First impressions count. Your latest book release should be a focal point when visitors enter your site. A lot of authors still want you to be aware of their other books so they will probably still use those books on the page.

Bio/About the Author: It’s up to you how much information you want to include. Definitely not TOO MUCH PERSONAL INFO. It’s the internet and you still have to use commons sense.

Books: Always if possible include a description, post an excerpt and have links available for Amazon, BN, etc. If you are selling the book, you might want to look into getting a PayPal account.

Tour dates or calendar: This is a must. Include your book signings. Any conferences where you will be speaking? Are you going to be a guest blogger somewhere? Let folks know where to find you. Are you going to be on television, radio, participating in a podcast? The key with a calendar – keep it updated.

Contact Page: I recommend getting a gmail or yahoo account. Keep it separate from your personal email if you can. Spammers can easily grab or harvest your email address from your Web site. Yahoo and Gmail do pretty good jobs of catching spam.

What are you offering? Some authors their speaking topics, book reviews, or tips for aspiring writers. You may have a link to a blog. Remember what we talked about yesterday. Online marketing includes relationship building. If you have the time and expertise, consider how you can expand your site to meet a need or offer a service.

DO NOT put or request irritating things on the site that will drive visitors away like …

· flash intros with no skip – preferably no intro at all especially if you want repeat visitors
· music that loads as soon as the visitor enters the page
· huge graphics with large file sizes – yes some people still use dial-up
· blinking animations
· large fonts
· clashing colors schemes

I could go on … but you get the idea. J

3. Branding – Your name is the brand

Whenever I sit down to create a mock-up for a site I always start with colors. I like to get a feel for a person so his or her personality shines through their brand. Whatever colors, logos, fonts, etc that you use for your Web site, keep the same concept as you work on print materials and online promos like eblasts.

Remember if you are a debut author or if there is a certain amount of time that has passed between your books, you have to teach people your name. Publishers spend a lot of time on creating the perfect book cover. Use those same techniques for marketing your brand.

4. Platform (Nonfiction)

Many writers are speakers. Platform may be more important for nonfiction writers, but it's probably helpful for fiction writers as well. Do you talk about domestic violence, cancer, parenting, divorce, etc in your fiction or nonfiction book? There is a possibility you can speak as an expert on this topic at a conference, on a radio show or on television. You can at least write articles for print or online publications.

Web sites to check out: gillistripplet.com, marriagesuccess.org, toniaspeaks.com

5. Audience

You need to know your audience.

CamillePeay.com. Camille’s YA book, Brittani, is marketed to young adult females. So, when we talked about her Web site, she wanted something not too cute, but would appeal to a young girl.

When you are talking to a web designer or if you are searching for a template, think about your audience. Do you want something that attracts a younger audience? If you write suspense, shouldn’t you think about darker colors versus pastels (even if you really like pastels)?

Plan for the future.

KellyStarlingLyons.com. Children's book author, Kelly Starling Lyons, has mainly written children's books, but when it came time to put together a Web site, she wanted to make sure it would appeal to young adults as well since she’s planning to write for a YA audience.

If you are going to write for more than one type of audience, you may have to think about branding yourself two different ways. Several authors who write adult books, have separate Web sites for their YA books.

Example:

Adult Fiction - http://www.victoriachristophermurray.com/
YA Fiction - http://www.thedivinedivas.com/

Your Online Presence. Go for it!

We talked about several forms of social media and we talked about some ideas to consider for your personal Web site.

Mind if I leave you a little homework assignment. J It’s the teacher in me.

Choose a social media platform that you have not tried yet. Here are a few below that I covered in this workshop.

1. Set up a blog. Free accounts are available at Blogger.com and WordPress.com. Set-up a schedule that works for you. Plan to blog for a month, maybe once or twice a week. Think about a topic you are passionate about and dive in.

Set up a Twitter account. Start following people. Here are a few familiar faces to get you started:

o Barack Obama – www.twitter.com/BarackObama (he will follow you back – really!!)

o Dee Stewart of Christian Fiction Blog - www.twitter.com/deegospel

o Marlive Harris / TheGRITS.com – www.twitter.com/thegritsdotcom

o Carla Nix – www.twitter.com/passion4life
o Pam Perry – www.twitter.com/pamperry
o Tyora Moody - www.twitter.com/cookieaisle
2. Setup up a MySpace page (or try another social networks.)Shoutlife (great community for authors)http://www.shoutlife.com/
Pam Perry of Ministry Marketing Solutions started one especially for authors.http://chocolatepagesnetwork.com/Book Marketing Networkhttp://bookmarket.ning.com/

3. Create a book trailer. Post to Youtube.com or Godtube.com. It doesn't have to be a published book.

4. Set up an account with Snapvine.com or Utterz.com. Record a message by phone. If you want to jump into your own radio show, sign up for http://www.blogtalkradio.com/

I hope you have taken away something from this workshop. Please pass it along to others and if you have questions, email me at webmaster@tywebbin.com or stop by Tywebbin.com.

Have a blessed weekend!

TODAY'S FEATURED AUTHOR - MaRITA TEAGUE

2008-08-21T22:18:00.000-07:00

THE TASTE OF GOOD FRUIT

Have you ever wondered why bad things happen to good people?Sydney Ellington, her sister, Sherese Hightower, and their closest friend, Chanel Dubois, each ask this question as they encounter seemingly insurmountable challenges in The Taste of Good Fruit.Sydney has what she’s always dreamed of—a loving husband, a thriving career, and unshakable faith—that is, until she is faced with unimaginable heartbreak. Sydney has always worked hard to live a life that’s pleasing to God, but an unimaginable tragedy causes her to question how a loving God could have a purpose in her life. Sherese prides herself for avoiding hypocrisy at all costs, vowing that her childhood of sacrifice and neglect as a preacher’s daughter wouldn’t be continued through adulthood. Destined to be free of church drama, Sherese distances herself from church and faith, but the revelation of a devastating secret causes her to question all she thinks she knows about herself, faith, and the church.Although Chanel has shaken nearly all of the remnants of her turbulent childhood, she can’t seem to forgive her mother for the past. Her anger and trust issues gradually seep into Chanel’s already troubled marriage making her blind to the blessings around her. Only her faith can keep her from indulging in a tantalizing affair and from destroying the family she’s always prayed for.On a road trip to the south, the three best friends from upstate New York discover that heartache and loss can ultimately lead to The Taste of Good Fruit.

MaRita Teague has a Master’s in English and teaches at Northern Virginia Community College. She has publications in A Cup of Comfort Devotional for Mother, All My Good Habits I Learned From Grandma, and Living the Serenity Prayer.MaRita writes in the Christian fiction genre because she is compelled to draw others to God through realistic and entertaining stories. Most importantly, however, she has said the stories she writes are characters faced with heart-wrenching losses and revelations who ultimately find solutions to their problems with Biblical principals. She has often said writing Christian fiction is her heartfelt passion and ministry.She currently teaches English Composition at Northern Virginia Community College and lives in Northern Virginia with her husband, Zedric, and her three sons. The Taste of Good Fruit is her first novel.

You can learn more about MaRita at: http://www.maritateague.com

2008-08-20T21:47:00.000-07:00

The Next Level of Online Marketing - Web 2.0

by Tyora Moody

I am your host Tyora Moody and I’m thrilled to be able to share this workshop with you. Now I am a computer nerd and also love teaching, so I hope NOT to overwhelm you. I have the unique position of being a web developer and a writer. As I currently polish my own manuscripts, I’m constantly exploring and making note of marketing options. There are so many options, sometimes it’s hard to keep up or know where to start.

This workshop is too lengthy to include in a blog post, so all participants will have access to the full workshop via a downloadable PDF (ebook) after this two-day seminar. Even though I spend a lot of time in front of a computer screen, I still enjoy regular “paper.” J

If you have questions, feel free to post them in the comments section and I will post my response throughout the two day period and over the weekend.

Outline for Day 1
Thursday, August 21, 2008

1. Marketing Options
2. What is Web 2.0?
3. Social Media Platforms Authors and Writers Should Explore

Marketing Options

Who better to tell about your book then you? I want you to keep that in mind whether your book is published through traditional means or self-published.

If your book is contracted with a traditional publisher, they will do some marketing for you, but they will expect you to push your book too. Many publishers will ask for marketing plans as a part of the proposal.

If you choose to self-publish your book, understanding marketing is even more important to you. Being aware of the various marketing tactics, new and old, will benefit you either route you take on the road to publication.

Traditional Marketing Methods ARE Still Important

Now let me be clear, while I work from the online part of an author’s brand, I must emphasize traditional marketing methods should still be a part of your budget. Many of the Web 2.0 platforms I will introduce today are FREE, but DO NOT solely depend on these platforms to market your book.

My main goal today is to educate you on where the Internet is going since more and more people are online thanks to high-speed access. Personally, I rarely watch TV or even read magazines, so most of the information I receive about book releases and upcoming author events are from online marketing.

Now know one can be on the computer 24 hours a day. When you meet potential readers in person (salon, your child’s school, church, grocery store, etc), you definitely need to consider having business cards, bookmarks, postcards, and other print materials are definite line items in your budget. Research your local print shop or online places like VistaPrint.com for pricing. You probably don't need to order more than 250 at a time which is usually the minimum amount. Make adjustments as you go along.

PLEASE don’t create print materials from your personal printer. Invest money in materials that showcase your book cover and your photo professionally.

Online Marketing Methods – For Starters

The first thing you need for online marketing, which I hope you should know by now, is a Web site. Recently on his blog, literary agent Terry Whalin mentioned, “Several years ago, it was OK for an author not to have a website. In fact, there was a great deal of skepticism about anything online and whether it was true or not … in today's publishing climate, the Internet is often the first place that people turn for information about anything and anyone.”

Read the full article Why Author’s Need a Web Presence

It doesn't matter how you obtain a Web site. You can design it yourself (if you have the creative and graphic skills) or choose to hire someone. If you choose to do it yourself, keep it professional. Later, in this workshop, I will share some no, no’s when it comes to building a Web site. If you hire someone, compare prices. I purposely keep my prices at Tywebbin Creations for people on a budget.

DO plan to include two line items in your budget. For a Web site, you need a domain name and webhosting.

If you do not currently have a domain name, go to godaddy.com (or another inexpensive company). When you find the name that you desire, purchase the name immediately to make sure you have in your possession.

The second thing that most people don’t seem to be aware of is Webhosting. This is just as important as the domain name. Webhosting is basically renting space online for your Web site files to sit for the whole world to see. You can purchase both the domain name and webhosting at the same time on godaddy.com. I always prefer clients to purchase these items on their own. There are web design companies that will take care of all of this for you, but it’s always a good idea to understand what you are purchasing and why. You can also be sure that you are the “owner” of your domain name too, which is very important.

That’s enough about Web sites for now. I'm going to talk more about developing Web sites tomorrow. Remember your online presence begins with your Web site.

Online Advertising

In the age of text-messaging, email is still the dominant form of online communication for adults. I will show you some statistics from a recent survey later in this presentation about adults and their online activities.

NEWSLETTERS (HTML EMAIL): If you have the time, definitely consider starting a newsletter or mailing list. You can keep readers updated with your new book releases, speaking or book signing events. (Example companies: Constant Contact, Vertical Response, etc)

EBLASTS: As you grow your personal mailing list, you may want to consider hiring online publicists that concentrate on sending eblasts or ecards. There are quite a few dynamic public relations firms like Ministry Marketing Solutions, Good Girl Book Club Online, TheGRITS.com, etc. These companies have hundreds, in some cases thousands of subscribers. If you can afford these services definitely consider having a professional eblast created by a graphic designer.

BANNER ADS: Some popular Web sites offer ad space in the form of banner ads. Definitely ask these sites if they can provide statistical reports or be sure to add Google Analytics (or some type of stats system) to your Web site so you can monitor your hits and inbound sources (where people are coming from to get to your site).

OTHER: Don’t forget about press releases and media kits (usually you post these on your Web site).

What is Web 2.0?

Wikipedia says …

Web 2.0 is a term which describes the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. For more information, visit http://en.wikipedia.org/wiki/Web_2.0

Another term for you …

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.

Did You Know 50% of U.S. Adults Use Social Media?

Read this brief blog post:
http://www.tywebbin.com/next/2008/08/did-you-know-half-of-us-adults-use-social-media/

The purpose of showing you these statistics is so you are aware of the changing internet. It’s more than just having a Web site these days. People want to connect to each other. Now text message is probably more for young people, and not very effective for marketing since this is a small circle of people like family and friends. I do want to talk a little more about blogging and social networks.

Let’s talk a little about relationship building.

Relationship Building
All you have to do is look at entertainment shows and magazines to see how hungry people are to relate to someone. This presentation is being presented through a Christian writer’s group and I’m a Christian writer. Christian writers have been gifted to spread the Gospel in a unique way especially if you're writing Christian fiction. Why not spend time beyond the pages of your book to meet people and build relationships?

Let's look at some social media platforms that may benefit you as an author and “minister” of the gospel. I’m not talking merely about making profits, but building a readership that will recognize YOUR NAME/YOUR BRAND. Even more importantly the person behind the characters, book covers, blurbs, etc

Social Media Platforms Authors and Writers Should Explore

I’m splitting this next section into two categories, blogging and social networking.

NOTE FROM PRESENTER: If you are viewing this on the BWChristianLit blog, I am providing links to this content to NOT overwhelm you. This content will have more screenshots in the downloadable ebook after the workshop.

Let’s Explore … Blogging

What is a blog? WATCH THIS VIDEO
http://www.tywebbin.com/next/2007/11/what-is-a-blog/

Popular platforms: blogger.com, wordpress.com or wordpress.org (self-hosted), typepad.com (pay)

Sample Blogs:

Many authors will use blogs to help other writers by posting about their personal publishing journey. Angela Benson, author of Up Pops the Devil is a perfect example. http://www.angelabenson.com/ (self-hosted wordpress)

If you have a certain niche or topic that you write about in your books, you can use this a jump off point for creating a blog. A good example of this is Linda Leigh Hargrove and her 17seeds.com blog where she talks about racial reconciliation. This is a topic also found in her Christian Fiction books, The Making of Isaac Hunt and Loving Cee Cee Johnson.
http://www.llhargrove.com/ (self-hosted wordpress)

NOTE FROM PRESENTER: I can’t cover much more about this topic on the blog post so stay tuned for the FREE downloadable ebook coming after this seminar.

Let’s Explore … Micro-blogging

Popular platforms: twitter.com, pownce.com, plurk.com

By now you may have heard about the phenomenon Twitter. This is another form of blogging known as micro-blogging Users are only allowed to post 140 characters at a time. So if you're not into creating a full-blown blog, you might like twitter. Don’t knock it until you try it. I think I had a twitter account for months before I decided to really check it out. Most people that I know, once you get started, it’s a whole lot of fun – and easy!

http://www.tyoramoody.com/
http://www.twitter.com/cookieaisle

Your twitter feed can easily be posted to your website so that people can check what you have been saying on twitter. If you click on TyoraMoody.com, you can see where I have the twitter feed included in the right sidebar.

Twitter is the best when it comes to networking. You can follow other people and if people like what you are saying, they will follow you. Sounds a bit like stalking I know, but really just try it. You can control who follows you, by blocking unwanted persons.

If an author has posted an excerpt for their upcoming book release to their Web site, you can draw traffic to your site by posting a twitter announcement.

Let’s Explore … Social Networking

What is Social Networking? WATCH THIS VIDEOhttp://www.tywebbin.com/next/2007/06/what-is-social-networking/

There are so many social networks these days. You really have to check them out for yourself to see what you really like and are comfortable joining. The KEY is to find one you enjoy, participate and network.

Popular platforms: myspace.com, facebook.com, ning.com

Now some social networks authors and writers might really like are shelfari.com, goodreads.com and shoutlife.com. These sites are great for meeting bookworms and other authors.

NOTE FROM PRESENTER: More on this topic in the FREE downloadable ebook coming after this seminar.

Let’s Explore … Video-Based Social Media

Popular platforms: youtube.com, vimeo.com, Godtube.com, 12seconds.tv

You might think of Youtube.com as a place where people post silly videos. If you have the time and the skill (or you can budget for this) create a book trailer. Most PC’s come with Window Movie Maker on it and Macs have a great selection of editing tools for videos.

The cool thing about Youtube, you can take the embed code for your video and add it to your Web site. So you don’t necessarily have to draw traffic to Youtube, but you can still bring readers or future readers to your Web site.

Check out Linda Leigh Hargrove’s site again to check out her great movie trailers.
http://www.llhargrove.com/

Let’s Explore … Audio-Based Social Media

Popular platforms: blogtalkRadio.com, utterz.com
You don’t necessarily have to start your own podcast or radio show, but if your platform calls for it, go for it! There are sources out there for you to get started. All you need is an account, and an assigned phone number. Like the videos, these sites provide embed codes so your audio files can be included on your site.

You definitely want to consider being a guest on someone’s show as a part of your promotional tour. Some online radio shows you might want to check out are: APOOO, Black Authors Network, Abundant Solution, On the Air with TheGRITS.com, and Ministry Marketing Solutions
Whew! That’s a Wrap for Today!

I have listed a lot of information on this particular part of the presentation. Tomorrow, I’m going to talk about how you can incorporate Web 2.0 into your Web site. If you have any questions, please feel to post them in comments section.

PRIZE (For One Person)For those who leave comments or participate over the two day period, we can pull names for one person to receive a free ecard/eblast graphic designed by Tywebbin Creations to use with the online PR company of your choice.FREE EMAIL QUOTES (For All Participants Aug 21 & 22)For those who leave comments or participate over the two day period, I can offer a free web quote or advice on how to improve their current web site.

FREE EMAIL QUOTES (For All Participants Aug 21 & 22)For those who leave comments or participate over the two day period, I can offer a free web quote or advice on how to improve their current web site.

Tyora Moody has worked as a web developer for ten years. She started Tywebbin Creations, her web and graphic design company in 2000. She has designed Web sites for Sharon Ewell Foster, Sherri Lewis, Tia McCollors and a host of others authors.

2008-08-19T23:48:00.000-07:00

5 Low Cost Ways To Promote With An Online Magazine
By LaShaunda C. Hoffman

Promotion is a must in any writer's career. If you're a recently published author you have to promote yourself to get your name out in the public. Now days publishers aren't promoting new writers unless you're a six figure writer. If you're a previously published author, you have to promote to keep your name out in the public. Book promotion is a constant as a writer.

Online magazine promotion is one form of promotion if done right can be low cost and highly effective. I will show you five ways that won’t bite into your budget, but will help you promote your book and help an online editor who is always searching for content.

5. Paid Advertisement – Every magazine is always looking for advertisement. It’s their bread and butter. Magazine editors love helping you promote your books. Check out their rates and see what packages fit into your budget. If they don’t have anything that works with your budget, contact them, and see if they have any specials for the month or can offer you a promotional deal that won’t break you.

4. Monthly Columnist – Some online magazine look for monthly columnists. This is your chance to write about the special topic only you know about. Share your wisdom with their readership and at the end of your column don’t forget your bio, which can include a short blurb about your latest book and a link to your site/blog. Check out your favorite online magazines and see if they’re in the need for a columnist or send an intro letter to the editor and offer your services.

3. Host a Workshop – Some online magazines like to host special events for their readers. Workshops are a good way to introduce yourself and your book. Do you have writing skill you can teach (how to write a synopsis, how to add conflict to your manuscript)? Readers are looking for new things to learn. You can be the person who offers these types of workshops. You might even make a few extra dollars in the process.

2. Visitor/Member – Don’t underestimate making a comment or becoming a member of a magazine community. Members like meeting other members. Some magazines offer extra perks to their members, for instance if you a member of SORMAG’s community you receive one free promotion when you join.

Make comments on the magazine’s blog and make sure to always include your links. This is a good way for readers to learn about you and if they’re curious, they click through to your site.

1. Contribute an article - There are many online magazines that are always looking for new content. They normally feature a byline and a short bio. This is an excellent way to share your knowledge with readers. It will introduce your writing abilities and place your name in reader’s minds.

You can write about your experience as a writer, the craft of writing. Maybe you're expert in a subject, write an article about it.

Use a query letter to approach an online magazine. Your purpose for the submission is to introduce yourself to their readers. The added bonus is some sites pay for content.
Before you send out your query letter, remember to do your research first.

See what types of articles these ezines are looking for. You don't want to submit a medical article to a poetry magazine.
What is the word count?
How do they want you to submit?

Online magazine promotion is worth the cost:

You reach your niche market
Most promotions are archived, so it’s not just a one time promotion.
Your promotion can be viewed by readers for a whole year or more.
You build your reputation as an expert on certain topics.
New readers learn about you and your book.
You build a network with different online editors.

Check out your favorite online magazines and see how they can help you reach new readers.

LaShaunda C. Hoffman is the publisher of Shades Of Romance Magazine an online magazine for readers and writers of multi-cultural literature. This vehicle has been one of the preeminent online forces behind promoting books and their authors for eight years.
In addition to the magazine LaShaunda’s talents encompasses being a book promoter, book reviewer, online book tour promoter, proprietress of an online bookstore and reporter of literary news.

As an author she is a contributor for the anthology, How I Met My Sweetheart. She is currently on the path to publication, working on a Christian romance and hunting for a literary agent. She hopes to one day introduce her books to readers.

You can visit her online at: SORMAG - http://sormag.blogspot.com, or See Ya On The Net, her personal blog - http://lashaunda.blogspot.com

TODAY'S FEATURED AUTHOR -- KESHIA DAWN

2008-08-19T23:10:00.000-07:00

By the Grace of God is about a breakup that is more than a breakup. When Gracie Gregory comes home to find her fiancé in the process of packing, actually moving, she loses it. After crying and asking the why questions, she decides to let Dillian walk out of her life. Overtime, to clear her conscious, she dials his number hoping to get a resolution. When she cannot reach him, she dials into his family, only to find that he has abandoned them also. That’s when the worry begins. Then the phone rings and it’s only then, By the Grace of God, that Gracie Gregory can make it through.

ABOUT THE KESHIA DAWN
My writing started as a young child, at the age of nine when my world became real and the things in it. In high school, others saw my gift and pushed me to the limits. With my teachers help, I was able to obtain a scholarship because of my "hobby". Although, it would take me almost ten years to find my true calling, throughout life as usual, I never let go of my gift of story telling through poetry. With my quest in 2002 to write a book with just the knowledge I held close, I set off to do just that...and I did.

I shortly found that out when my complete manuscript (which wasn't Christian Fiction) was destroyed when a fire destroyed wiring linked to in my apartment. After sulking (boo hooing) for about a week, BY THE GRACE OF GOD was born. My ministry was born.

I count it all joy what GOD has given me and title it as ministry. I'm blessed to be able to sit and write what He has for me to say to his people. I've found that I can reach many people by allowing GOD to move through my writing and I plan to do just that. Although my characters are fictional characters, the roles they partake in are nothing less than real. In my writing I chose real life issues, heartache and questionable living and add GOD to the mix and allow Him to fix what we sometimes think can't be fixed. I chose not to end my novels in sadness but with the realness that with GOD all things are possible! Just look at me, I'm a living testimony!

BY THE GRACE OF GOD was originally self-published in late 2003. Since that time, I've grown and so has my literary world. July 2008 marked the debut of my original title under Urban Christian. His Grace, His Mercy, my newest piece of art, will be released September 2009.

You can visit Keshia on the web at: http://www.keshiadawnwrites.com/

2008-08-18T22:27:00.000-07:00

Writers Conferences: To Go Or Not To Go
by Maurice M. Gray, Jr.

For the beginning or slightly seasoned writer, a writers conference is a chance to learn. It's a chance to make friends with those who are new to the game like yourself, and to get some much needed feedback on your writing from seasoned professionals. In short, it's an opportunity you can't afford not to take advantage of.

If a one day conference is all you can do for right now, go for it. However, a conference that extends over two or more days affords you more opportunities to learn, to network and to enjoy being around your fellow aspiring writers. I learned early on that in order to get the most out of a 2-5 day writers conference, you should stay on site and immerse yourself in the nurturing environment. If the conference offers you the opportunity to have someone on the faculty critique your work, take full advantage. Many conferences- Christian conferences in particular- bring in authors and editors and literary agents and publishers who come for the expressed purpose of meeting aspiring writers. For those whose goal is to one day get a contract with a traditional publisher, this kind of networking is invaluable.

That being said, how do you choose? Very carefully.

Good Decision

“Hmm. Sandy Cove Christian Communicators Experience. I live an hour's drive from Sandy Cove, but given gas prices, it's more affordable to stay on site. $499 (single room) gets me “lodging, meals Monday night dinner through Thursday noon banquet, materials, seminars, plenary sessions, continuing workshops and two free manuscript evaluations as well as two private appointments with an editor or professional writer.” If I choose to drive back and forth, it's only $328.00. Or if I get a roommate, it's $440.00. And, two of my favorite authors will be there- Sharon Ewell Foster and Marilynn Griffith. If I start putting money aside early, I can swing it.”

Bad Decision

“Hmm. The West JaBlip Writers Conference. Registration is $200. Hotel is $100 a night for three nights. I'll have to get a flight to the West Coast- there's $300 more. That's $800 and I haven't eaten yet. Of course I can set up a vendor table for my books- only $75 bucks a day more- and I'll only have to sell $1000 worth of books to make this trip profitable. When do I leave?”

Here's something I wish they'd told me when I got started. You don't have to attend every writers conference in every state. Before you register, do your research. Find out where the conference is being held, what workshops are being offered, which authors and publishers and editors and literary agents will be there, and most definitely find out how long it is and how much it costs. If the cost is reasonable and the location is good for you, give it a try. Do your research, consider your writing goals and then make your decision.

Having been to both secular and Christian conferences, I can safely say that there are benefits to be reaped from both. In fact, if it weren't for the Black Writers Reunion and Conference, this blog might not exist. The BWChristianLit group was created by those of us who attended that conference back in 2001 and networked our little hearts out.

However, my best experiences have been with Christian conferences. If you're a Christian author writing for the Christian market, find yourself a Christian conference and enjoy the ride. There will be just as many industry experts as you find at a secular conference- perhaps more. At the conferences I frequent, said experts tend to go out of their way to be helpful.

How do you work one of those conferences to your fullest advantage? Take what's offered. Both Sandy Cove and the Greater Philadelphia Christian Writers Conference (and I assume the Colorado Writers Conference as well, since it's headed up by the same wonderful person) assemble collections of publishers, editors, literary agents and published authors, all of whom came for the expressed purpose of helping you along on your literary journey. There are continuing sessions to fit just about everyone's needs; Fiction, Non-Fiction, Beginning Writers, Advanced Writers, Online Writing, Song-writing- you name it. Choose the one that will do you the most good and take good notes.

There are individual workshops on everything from creating good characters to conquering writers block to writing children's books; it's like a buffet of learning. Pick the ones you want, and if two of them happen to run concurrently, attend one and buy the tape of the session for the other.

NETWORK. You can sign up for one-on-one appointments with the conference's all-star selection of literary stalwarts. You'll see the faculty list, and have the chance to sign up with those persons whose skills mesh with yours. Submit a writing sample. These conferences will specify how many chapters or pages their faculty members like to see. This is your chance to have your work professionally critiqued by more than one expert in your particular genre. Take advantage of this golden opportunity, and come thick skinned and receptive so you can put their advice to good use.

Here's a tip. You can sign up for all the one on one appointments you want, but nothing gives you a better opportunity to schmooze a publisher than a meal. Sit at the table and have breakfast with that publisher you want to pitch, or lunch with that author you've always wanted to meet- in a more relaxed setting, you may have a longer and more productive conversation than the traditional fifteen minute appointment affords. Don't try to pitch too hard the instant you sit down to eat though- let the conversation flow naturally, and most likely, that publisher or author will ask you what you're writing and give you that opening you need to chat them up.

While you're networking, don't limit yourself just to faculty. Nothing beats the chance to hang out with fellow writers- not everyone understands why you carry a notebook everywhere you go because everything reminds you of a story or poem, or why it's perfectly normal for you to spend hours on end squirreled away in your private space writing. You never know- you might make a new friend, or even find someone with whom to start a writing group when you return home after the conference.

Here are a few conferences to look into. These are the ones I have personal experience with and therefore, feel safe recommending. Happy research!

Colorado Christian Writers Conference- www.writehisanswer.com

Greater Philadelphia Christian Writers Conference- www.writehisanswer.com

Sandy Cove Christian Communicators Experience- www.sandycove.org/communicators

Black Writers Reunion And Conference- www.blackwriters.org

Maurice M. Gray, Jr. is an author, editor, speaker and sometimes, a comedian as well. He serves on the faculties of both the Greater Philadelphia Christian Writers Conference and the Sandy Cove Christian Communicators Experience. You can visit him on the web at: http://www.myspace.com/writethevisionmg

TODAY'S FEATURED AUTHOR - MAURICE M. GRAY, JR.

2008-08-18T22:02:00.000-07:00

As Fred Bennett transitions from player to prayer, and temptation looms, his heart leans towards his friend Yolanda.

Child Recovery Specialist Raoul Carizales has reached the top of his profession and is seeking someone to share his success. He wants Yolanda, especially if it means humiliating Fred in the process. Successful in her teaching career, Yolanda Mason believes her social life is stalled until she suddenly has a choice: Fred or Raoul?

After a whirlwind romance, Max and Donna Carson must now adjust to the realities of marriage. Dr. Randolph Errell is rich, but spiritually empty. Is running his clinic enough or will he risk his heart again?

When one of Yolanda's students is abducted, Raoul is hired to solve the case. Assigned by his newspaper to cover the story, Fred and Raoul must put their differences aside to bring the boy home safely.

Each of these men and women is confronted with trials that seem beyond their ability to cope. God's presence in their lives or the lack thereof will make or break their situations.

Maurice M. Gray, Jr. is the author of two novels, an editor, speaker and comedian. He currently serves on the faculties of the Sandy Cove and the Greater Philadelphia Christian Writers Conferences, where he evaluates manuscripts for conferees and teaches workshops. Along with Lacricia A'ngelle, Dr. Linda Beed, Kimberly Brooks, Wanda Campbell and Jacquelin Thomas, he is a member of the Damascus Road Authors.

Maurice is a member of Bethel AME Church in Wilmington, DE, where he is active in many ministries (including the Singles Ministry and the Men's Chorus). He is also a member of Kappa Alpha Psi Fraternity, Inc and of the Greater Newark Area Toastmasters club. He lives in New Castle, DE with his family.

2008-08-17T21:58:00.000-07:00

An Electronic Press Kit Doesn’t Always Work for Authors
By Pat Simmons

I’ve often read suggestions about how much material a person should put into a press kit. The focus should BE what to put in it, how to use it, and when to use it.

The same question goes for an electronic press kit. It’s cheaper, easier, and faster, BUT it should never be used as the initial point of contact.

*An EPK (electronic press kit) should be a condensed form of an author’s hard copy.
*An EPK should only be sent as an attachment upon request, otherwise the recipient may not open it from an unknown sender. Putting the information in the body of the email, will give the information, but not the professional look an author may want.
*An EPK on an author’s website makes information easily accessible.
*Radio/TV morning and afternoon producers MAY consider authors who will be in town for an event. Those producers could book show guests one week to thirty days in advance. If an author gets a late start on securing a book signing, an EPK may be the only option vs. snail mail. This still should be sent upon request.

A hard copy press kit is preferred over an EPK when mailing out complimentary copies of a novel—every time—whether it is to the media, a book reviewer, or a book club president—ALWAYS.

I can almost hear some of you saying, “Is she crazy? Does she know how much that will cost?” As a matter of fact, I do. Every year, I’m the co-publicist for the RT BOOKLOVERS Convention. One of my duties is to secure radio, television and print interviews for authors.

In order to be successful as a publicist, I mail individual hard copy press kits for each author. I often coach authors on what to put in it, but I’ll get to that later. Your press kit is your Mercedes—the style, the sleekness, the (you get the idea). No book, repeat, no book should leave an author’s hands without a press kit whether it is for a review, book club president, media, etc.

Here are the pros and cons for an EPK. Imagine this scenario: a busy newsroom needs news tips and story ideas. A novel about a fictional murder can’t stack up against a serial murderer on the run. When I (the assignment editor, executive producer, etc) open the GroupWise mailbox, we skip business grand opening, jazz concerts, author appearances unless it’s Tavis Smiley, RK Rowling, Senator Obama, etc., of course, who get priority.

Earlier this year, I worked with a producer with KDKA in Pittsburgh. I knew I wanted to push a diverse group of authors, some I had never met. One author I booked a TV and radio interview was Anne Elizabeth. Producers were blown away by her print representation (hard copy press kit) that they didn’t hesitate to book her.

Producers want the material in their hand whether they read one page or the entire book. It’s visual. Sometimes—well most of the time—the book gets separated from the press kit while it’s circulating in the newsroom. We (the media) are a nosy munch and love to read magazines, books, articles, newspaper, etc. It’s not unusual for me to send an EPK once or twice, after I have already sent the hardcopy-up, as a follow up.

Let me cross over to radio where I worked in that medium for more than seven years. Hosts are bombarded with author interview requests. A polished press kit will stand off will get an author on the air sooner.

Remember, electronic press kits are great, but only as follow ups. A radio or television station might consider an author as a guest for its: early morning news shows, noon magazine show, weekend early mornings shows or weekly public affairs show. Don’t be surprised if you are asked to send more than one book/press kit to different producers.

Okay, the contents in the press kit are simple; it’s how an author packages it that could make the difference for an interview. Things to consider: Have matching stationery for your customize high glossy folders. Throw in some extras like a magnet of your book cover, a note pad with your website address, a personalize ink pen; or as author Anne Elizabeth did—a T-shirt with her book cover on the front! I’ve sent T-shirts and caps, bearing my book cover or title logo. Do what you can afford. Hint: Vista print is a great place to get free items with every order.

Press kits should include a press release: one page or three paragraphs about the author and the book (you can include the book’s blurb). Writers and producers depend on press releases to write the stories—how, what, where, when, why. This may seem simple, but I have personally called the contact person because pertinent information was left off. Make sure the press release has a strong lead sentence. The lead sentence, as it implies, is meant to grab the attention for people to keep reading just like the first chapter in your book. I have two friends who help me brainstorm the lead sentences for my novels.

The biography is all about you, baby. Toot your horn, but keep it to three paragraphs or one page. Educational credentials are wonderful. National bestselling Christina Skye was booked as a guest on a Fox2 noon show because of her bio. I liked the fact that she mentioned her experience about eating while on a visit to China—talk about a conversation piece. That one tidbit made her a fascinating guest. Leslie Esdaile, or as many of you know her as L.A. Banks, is also an easy author to book because she is the first African-American author with a multicultural/black vampire series translated into Russian. My co-publicist and I have never failed to book Leslie on radio, TV, or print because of the fact that she is the “first.”

Please, please make sure your biography has a professional head shot. Unfortunately, television is visual. If you’ve missed your hair appointment the day of your photo shot, who is to say you won’t skip it for the television interview. Kudos are a must. What are others saying about your book—media, reviewers, other authors? You need an entire page, but three to four 5-lines max are perfect. I’m mentioning the cover letter last because I’m assuming it’s a given you include one anyway.

If not, include a cover letter that is addressed to one person. Okay, one more piece of paper: your books!! Believe me; no wants to read a ten or more page press kit (EPK or hard copy) so make it easy. In conclusion, an EPK should not be the norm, but the exception. I hope more than anything, this information has been a blessing to advance an author’s career. I have to put in the disclaimer: this is only my opinion from both sides of the fence. To see a sample go to http://www.patsimmons.net/ or directly to http://www.patsimmonspresskit.blogspot.com/

TODAY’S FEATURED AUTHOR – PAT L. SIMMONS

2008-08-17T21:49:00.000-07:00

Noel Richardson is perfect, but degrees, wealth, and good genes don’t define a man. The CEO of a St. Louis non-profit organization, Noel doesn’t respond when women whisper compliments behind his back. It’s only God’s voice Noel hears.
His life has been anything, but easy since surviving a fireworks explosion that kills his best friend and shatters his hearing. That’s in his past. He’s learned to co-exist between two worlds—hearing and Deaf. One example is Noel tolerances ridicule from his friends when he’s slow to interject into their lively sports debate despite mastering lip reading. Living in the Deaf community isn’t any easier. There are constant reminders that Noel is a distinct outsider.
For years, his Sunday morning worship consisted of tele-evangelists. Spiritually, he was dying from the lack of fellowship. What could he do? Very few churches had what he needed.
Then Noel stumbles across an invitation flashing on a portable sign: Thanksgiving service. All are welcome. Deaf ministry provided.
Once inside God’s Grace Church, he’s captivated by Interpreter Mackenzie Norton’s graceful hands.
To Noel, Mackenzie’s exquisite, a steadfast believer, and head strong. With her, Noel can hear the impossible.

Pat Simmons is a Jesus baptized Believer. She has been a television news writer and assignment editor for the past eight years. Prior to that position, she worked as a talk show host, board operation, and news reporter for various radio stations for ten years.

She is the co-publicist at Midwest Publicity a two-man public relations company that handles all media publicity for the yearly Romantic Times BOOKlovers conventions, and author interviews for such national bestselling authors like L.A. Banks, Bobbi Smith, Christina Skye, and Heather Graham to name a few.

Pat Simmons holds a B.S. in Mass Communications from Emerson College in Boston, MA. She is married and has a daughter and son attending college. Her hobbies/interests include getting carried away with dead people whether it is her own genealogy or other families. Pat prides herself on dressing in the latest fashions created with her twenty-plus year-old Kenmore sewing machine. She is known for making friends wherever she goes, being the life of any party under four guests, and serious board game player. Her novels include Guilty of Love (September 2007) and Talk To Me (November 2008).

Drop by her site at http://www.patsimmons.net/ to stay abreast of her many activities.

2008-08-14T22:11:00.000-07:00

Name Recognition
By Dr. Linda Beed

During my studies of the marketing side of the industry I read an article that spoke to the necessity of authors needing name recognition. I thought that seemed reasonable. What did not seem reasonable was how one could achieve this feat since few television, radio or online journalists showed little interest in those without an established following – name recognition.

With this mindset being the reality for most you will have to work hard. You will work hard because it is your responsibility to get your name known by the literary industry and those who support it. It is a process that requires careful planning and does not suffer from the added influx of favor from positive and healthy associations.

The necessity of the author having name recognition begins long before the book:
*Goes through its final edit
*Has a cover
*Has its official debut

So what can you do to get the ball rolling? More than you think.

It is said that preparedness meeting opportunity equals success. I can attest to the truth in that statement. When the opportunity to take over an established online group presented itself, I stepped up to the plate. With perseverance and much encouragement from close friends and list members I worked hard to reach out to others in need of literary encouragement and knowledge. From that experience I understood and embraced the responsibility of helping others even if I did not benefit from the action. As I reached out to help others and learned in the process, I kept a list of what worked and what did not. Below are suggestions I would like to share with you:

*Most of us have at least one email account. Create a signature block that consists of your name, upcoming and/or current work and hyper-linked addresses of your online residences.
*Be an active member of relevant online groups. If you don’t plan to be a reasonably active member, don’t join.
*Participate in teleconferences and online seminars. Ask questions and follow up with pertinent information given by your host.
*Create a newsletter with newsworthy content. Send to friends and online members. Always give the opt-out option for those who do not wish to be on your list.
*Contribute articles to online magazines.
*Create a blog to support a cause you are passionate about. Invite friends to join you. Invite others to be a guest blogger.
*Join social networks that will help enhance your skill and knowledge base that will not be time wasters.
*Submit articles to magazines.
*Participate in an anthology that is a fit for you.
*Present a topic of discussion to blogtalk radio host for the possibility of being a guest
*Be a volunteer. Gift your services in an area you excel at or wish to excel in.

In closing I wish to impress upon you that you must understand your value. You must believe in yourself and the quality of your project. Whatever you do to promote, do it with integrity and with sincerity. You have the power, skill and creativity to place your name on the tongue of the reading public. You have to be willing to do it.

Dr. Linda Beed is an author, educator, speaker and Children’s minister. She earned her Master of Theology (Magna Cum Laude) and Doctorate of Religious Education from A. L. Hardy Academy of Theology where she is now faculty emeritus. Her zest for supporting the arts has been displayed through not only her own writing, but also as Co-Chair for the Faith Based Arts Conference and as Co-Coordinator for the African American panels and workshops for the 2006 and 2007 Romantic Times Convention. She has taught at the Romance Slam Jam and is co-coordinator for the Christian Author’s Expo and Children’s Literacy Expo in Raleigh, NC (October 2008).

Her debut novel, Business Unusual has been described as “Christian fiction in its purest form.” The novel has been endorsed by literary notables Jacquelin Thomas and Stacy Hawkins Adams as well as Dr. Myles Munroe, President/Founder and Senior Pastor of Bahamas Faith Ministries International. It was also a Good Girls Online Book Club Book of the Month.
To schedule speaking engagements, book signings, online/telephone conference contact Dr. Beed at 206 725-98477 or visit her on the web at: www.lindabeed.com

TODAY'S FEATURED ARTIST

2008-08-14T22:06:00.000-07:00

Jeanette Hill is the founder and creative director of Sight Ain’t Seeing Productions (SASP), which provides Christian plays and workshops to local churches, communities and organizations. An accomplished playwright and prolific writer, she has been writing plays since attending Goodyear Junior High School in Akron, Ohio, where her first play, When All Men Will Be Brothers, was performed in the eighth grade.

Her Christian plays have been performed at regional and national conferences. The highly acclaimed dramatic play, The Broom launched her dynamic ministry. Her other productions include, God Allows Y•O•U Turns, It’s Not About You, Another Chance, The Interview, One More Night With The Frogs, Bruised But Not Broken! and Talkin’ Bout Church Folks.

A transplanted Ohioan now living in Central Texas, she and her soul mate, Robert have four children. She is an active member of the Mount Sinai Missionary Baptist Church as the Christian Education Team Coordinator for the Women’s Ministry and as a teacher in the Church School. She acknowledges that her writing talent is a ‘gift from God’ and feels blessed for the opportunity to use her gift for the glory of God.

For more information on Jeanette Hill and Sight Ain’t Seeing Production go to:
http://www.sasprod.org/

2008-08-13T23:37:00.000-07:00

A Book Club’s Best Friend
By Sherryle Kiser Jackson

And, the number one reason why you should make Soon and Very Soon your book club selection is . . . Sherryle Kiser Jackson is a book club’s best friend! That’s me, and that along with reasons 2-10 ala David Letterman style was printed in my promotional material for my debut novel.

Book Clubs were my target in my marketing plan and I courted them with my words like Cyrano de Bergerac did Roxanne. I started with the list on Mosaicbooks.com (the quintessential place for booklovers) and started relaying the message of my self-proclaimed title. I also had success with meeting with area book club’s to do what I coined, a book tasting. Much like a chef/baker would have a tasting for potential clients I used this as an opportunity to read and share excerpts of my upcoming novel the first fifteen or the last fifteen minutes of their gathering. I was prepared to also take them through my literary journey from manuscript to the printed page and have tons of giveaways just to make an impression. It made sense to me. Out of all the people who pass by a Borders bookstore in their daily travels, book club members would nine times out of ten drop in with their Rewards card and buy something. I believe book clubs are imperative to books for and about our people.

Aww, the naivety of a debut author, I didn’t understand the form and function of different book clubs and like Cyrano I didn’t really know how to court them. I was spending lots of money and not sure to this day if some of the clubs I tried to woo with dramatic readings and baked goods ever chose my book as a monthly selection. I was starting a grassroots campaign with the type of book clubs that meet monthly and discuss a pre-selected book. I call them the page turners. I knew this type. I personally own a copy of Go On Girl!: Book Club Guide for Reading Groups by Monique Greenwood, Lynda Johnson and Tracy Mitchell-Brown when I revamped my sorority’s book club in the late nineties. After my book came out I met with many like the Black Women’s Reading Group that have been in existence in Washington DC for over thirty years. I was surprised to find another entity in the book club world though with an amazing scope of influence-the Online Book club. These powerhouses such as The Grits On line Reading Club.com, the Good Girl Book Club and R.A.W. Sistaz are of the book-promoting, book-reviewing, and book-selling variety. I call them the mini publicist brigades. They have mastered the art of networking to a target audience and can draw thousands to their site in search of recommendations on what to read next. Promoting with these groups and sometimes even getting your book reviewed may cost you, but selecting the right online book club can be well worth your marketing dollars.

As authors, we sometimes have arrogance about us. Don’t make the mistake like me and presume that since you’ve cranked out 261 pages of narrative you can tell an established book club when and where to function like they’re on your pay roll. Most book clubs whether the grassroots page-turners or the publicist brigades have websites and guidelines. Use them. Remember there are truly too many books and too little time. Keep this in mind when marketing to book clubs.

Research book clubs. As I’ve said before many of these groups have been together for a long time and have established criteria for selecting monthly reading selections. Target book clubs that read your specific genre. Inquire with online book clubs about the range of services provided from reviews to banner ads on their web page.

Capture information about these book clubs to add to your contact list. Do not inundate them with emails, a monthly correspondence to tell them about your new literary projects and signings in their area is effective in keeping them updated.

Be assessable. Let book clubs know you are available to meet with them to discuss your book. Offer to meet with clubs in different cities before or after a signing. Use freephoneconfere.com to “appear” at club gatherings via the phone. Many book clubs have blogs or radio shows through blogtalk radio. Pitch an idea for a show or guest appearance to really relate to readers from the comfort of your own home.

Attend the National Book Club Conference. This is where literary giants and those authors like me with emerging notoriety walk among avid readers and adoring fans. I’ve been told its more like a family reunion. http://www.nationalbookclubconference.com/. See you there.

Courting has not gone out of style A bookmark and a review copy goes a long way.

ABOUT SHERRYLE
Sherryle Jackson describes her novels as too real to be preachy, Biblically based, and out-the-Christian-box. She has also branded herself as a book club’s best friend, making sure to be accessible to book club’s either in person or by phone conferencing during her 2008 book tour schedule. To schedule speaking engagements, book signings, online/telephone conference contact Author, Sherryle Jackson at (301)645-7427 or visit her on the web at:
http://www.christianchronicles.wetpaint.com/ email: sherrylek@aol.com

2008-08-12T22:33:00.000-07:00

Book Reviews
By Tarsha L. Burton

Reviews are an inexpensive marketing tool that provides the necessary exposure, if you incorporate the right strategy. In saying this I want to stress the importance of knowing your target audience. To be overly dramatic, you don't want to waste precious resources sending out advance reader copies to a publication that caters to children's literature when you're writing for an adult crowd. In essence do your research before you send out anything. Network with authors, writing groups and publicists. Talk to people about mediums that cater to your market.

Don't expect everyone to be receptive to providing this information, but persevere until you get the information you need. Use Internet search engines, as it's a wealth of information.

Once you've narrowed your choices down try to make contact. You have a better chance of your work being selected for review [some publication are tight on space and limit their review titles] if you make contact.

Additionally this is your opportunity to find out the publication schedule and deadlines and varying publishing schedules of different publishers. You'll want to obtain a 12-month schedule if you can, as this will be very helpful for future books. You may be turned down for a review the first time, but don't give up.

Book clubs- as many authors know - are a great source of exposure. What many authors fail to realize, however, is that many book-club members maintain their own websites or have affiliations with review publications. Don't just stay in you're local area either. Tap into other markets to maximize exposure.

Additionally, unbeknownst to many authors is the fact that while readers don't always agree with the opinion of a reviewer they do take notice of key factors. Those key factors often being:
*the theme
*writing style
*character development

If the theme or subject matter isn't compelling enough for reader [no matter how glorious the review] it's not likely to sway a potential reader. In all likelihood all it will succeed in doing is jading the reader. The same is true with regards to writing style. Being visually graphic isn't going to be a desirable attribute for someone who prefers just the basics.

Loyal review readers have a knack for pinpointing those reviewers who have tastes similar to their own. In doing so it enables them to rely on consistency as a comparison. If a reviewer consistently doles out low ratings for books that a reader finds favorable then it's likely that said reviewer will love just about everything that reader hates and vice versa. That being the case it can be counter-productive to waste precious time stewing over a negative review or even a positive one for that matter.

In coming to this realization the determination has to be made as to which is more valuable, a review that provides honest feedback or a review that is pleasing. If both can be achieved then you're on the right mental track, if not however it's not the end of world. The important thing to remember is that a legitimate review -rather good or bad – is simply one person's opinion. Keeping sight of this will save much angst and frustration for all parties involved.

Tarsha L. Burton is Owner and Founder of Prevue Pages
Former Senior Reviewer African American division of Romantic Times Magazine

Today's Featured Author -- SHELIA E. LIPSEY

2008-08-12T21:33:00.000-07:00

First Lady Audrey Graham adores her daughter’s best friend, Rena Jackson. In Rena, Audrey finds the loving relationship she longs to have with her troubled daughter, Francesca. When Audrey's son, Stiles, comes home from Duke Divinity School, Audrey is overjoyed because he has decided to follow in his father’s clerical footsteps. But the good news doesn't stop there. Finding his sister's friend all grown up, Stiles quickly falls in love with Rena. But Rena's fairy tale life is disrupted when her old love interest, learns about the new relationship. In this explosive novel, the old adage of "what's done in the dark' turns out to be more true than anyone can imagine. My Son's Wife -- By Shelia Lipsey -- October 2008

Shelia E. Lipsey is a native Tennessean, and resides in the city of Memphis. She attended Belhaven College in Jackson, Mississippi, graduating magna cum laude with a BBA degree. Lipsey, a published author and inspirational speaker has been actively writing and speaking most of her life. Prior to being noticed by Kensington/Urban Christian, she self-published a fictional title, Always Now and Forever, about love, loss, and grief. Then just two years later, she followed up with a nonfiction book, A Christian’s Perspective—A Journey Through Grief, which enlightens and encourages grieving hearts.

Lipsey has shared her inspirational messages throughout the south since the year 2000, having written several short stories and over 200 poems which she also has plans of publishing in the near future.

After submitting to the newly founded imprint, Kensington/Urban Christian, Lipsey’s talents were noticed, landing her a book deal in December 2005. She is one of the first authors to be signed to this new line of Urban Books LLC. Her premiere novel with Urban Christian entitled, Into Each Life, was released January 2007 followed by Sinsatiable, which was released August 2007. Lipsey’s third novel will be released October 1, 2008, entitled “My Son’s Wife.”
Lipsey was voted Conversations Book Club 2008 Author of the Year and Dallas Morning News Bestselling Author.

To learn more about this literary treasure visit her site at http://www.shelialipsey.com/

2008-08-11T22:50:00.000-07:00

So You Want to Speak
by Cherilyn Azubuike

Creating a speaking platform can be a very lucrative and rewarding business, but only for those that are willing to pay the price of perfecting their craft and stay the course.

Warning! Be alert! There are many motivational imposters on the loose. Just because you are able to cite a few quotes, are articulate and have read Napoleon’s Hill “Think and Grow Rich” does not mean that you are qualified to call yourself a motivational speaker or a professional speaker and it often grieves my heart to see people with no professional training, no experiences and no passion or regard for the gift that speaking provides, doing so.

Being able to connect with an audience on any level, being able to transform lives one message at a time with the power of positive and affirming words is not an easy task, but yet the rewards are insurmountable.

So you want to be able to move the masses at the sound of your voice? You say that you have a passion for assisting and elevating people to live large and dream big! Well, I want to give you the nuts and bolts of creating a lucrative speaking platform, one that will be able to sustain you and your household financially rather than as a mere pastime.

1. Know your Why? Why do you want to speak? What are your qualifications? Is it simply to make money? If the why isn’t big enough the dream doesn’t matter. You have to be able to define your why down to the minute details. Why do you feel that people should or would listen to you? Speaking is an art form; it allows the speaker to get into the hearts and the minds of individuals and build them up or tear them down. Imagine being told that your health is at risk and in order to save your life you need an operation. While on the operating table you want a skilled doctor who has successfully performed this procedure many times before, not one who has simply read about how to do the procedure in a medical book.

2. Do the road work: When planning a vacation the least favorite part of the trip is the time spent on the road. The long hours spent driving, making frequent stops and sudden detours are the pits, but once you reach your final destination, you see how critical the road work was. In order to create a speaking platform you must be willing to do the road work, which may consist of, but certainly not limited to, motivating yourself, researching and studying your craft, joining a local Toastmaster’s group in your area, making cold calls, speaking for free and being open and receptive to feedback.

3. Know your flock: Who are you called to? Who is your target audience? You must know everything about your audience before ever meeting them. Who are they? What are their struggles? What are their needs? What do they want? You must know everything there is to know concerning your audience. You are not called to everyone……and trust me not everyone wants to hear what you have to say, but your audience will if you have the know how to connect with them right where they are.

4. Speak for free! This is a biggie! Most beginners think that once they create their website and open up their speaking business that the opportunities and the money will magically start rolling in. Not so! You must be willing to create a name for yourself and that means accepting many opportunities for free. Most speaking bureaus won’t even consider you until you have spoken for free at least 50-100 times.

5. Find a mentor! Who do you know that is exactly where you see for yourself? Contact the individual ask for assistance, ask for advice and then be willing to follow through with the advice given to you. In this business you must be coachable, leadable and trainable.

6. You are here to serve: you must keep at the forefront of your mind that you are a servant. You are here to serve the people who are assigned to you and you must be able to do that passionately and fervently at all times. When you make money your primary goal you’ll see that you will soon be exposed. Speaking and sincerity go hand in hand.

7. Remember that this is a business: Keep your paperwork together. Create files for speaking engagements, keep invoices and other important records. You must conduct business professionally and promptly in order to maintain a long and lucrative career. Keep speaking engagements as scheduled whether paid or not. Integrity and professionalism will keep you on the speaking platform for many years to come.

About Cherilyn

Cherilyn Azubuike is no stranger to expressing her ideas and captivating her audiences by inspiring them to live powerfully and purposefully. Her analytical ability to substantively address issues, including personal development, one on one relationships, effective communication, finding your purpose, self-publishing as well as women and youth topics concerning sexual abuse and domestic violence, has motivated and empowered numerous audiences to make positive and effective change in their lives. She has an unrelenting passion for life and her mission is to assist others in transforming their lives. Cherilyn has been the speaker of choice for foundations, school districts, faith based institutions as well as civic and community organizations.

In July, 2007 she launched her syndicated radio show “Unveiling the Mask” to a listening audience of 1,000,000. Unveiling the Mask Enterprises has now partnered with Blog Talk Radio and has launched her highly acclaimed show on July 1, 2008.

Cherilyn is Author of, Weekly Wisdom: 52 Ways to Live a More Fulfilled Life. Cherilyn’s commentaries have graced the sites and faculties of McCluer Senior High, Sprint PCS, Sisters in the Spirit, and Divine Eloquence magazine as well as her own bi-monthly free newsletter entitled, “Cherilyn’s Corner!”

You can reach Cherilyn through her web-site: http://www.unveilingthemask.com/
by email at info@unveilingthemask.com
by phone at: 323-580-4604

2008-08-10T22:06:00.000-07:00

IN PRINT
by Deanne Williams

Hello everyone! It’s Deanne Williams. Most of you have never heard of me before, but keep an open mind because that does not mean that I don’t have first-hand experience on the content of this article.

I am the CEO of KDgospel Media Magazine. Because it is my job to see to it that my clients get the best representation possible for their product I am sharing with you the importance and advantages of advertising In Print!

We have all experienced that inner heart gripping fear; that fear that comes when it is time to let go of that project that has caused endless nights as we labored to bring it to its final stage. What is the final stage? Advertising of course. How else will the masses know that you exist without advertising?

Word-of-mouth is and from the beginning of time has been one of the best forms of advertising. In reality word-of-mouth is a great marketing tool. However, does anyone really know how far that voice really goes? Selling to a friend who could tell another friend who just might or might not mention your product to a social group works at times, but let’s face it, eventually your friendship list comes to an end.

“Now what do you do?” Well of course everyone loves the Internet. The possibility of you being found on the Internet is vast as long as those unsuspecting and potential clients stumble upon or are expressly looking for whatever you have to offer.

I know some of these suggestions may seem silly to some of you, but to others….well you get the point. The question before you is how do you get your name In Print? What are the advantages of advertising in print?

Almost everyone reads…from the man or woman who stops by the news stand to pick up their choice read in order to catch up on what’s new, what’s not, and what’s hot; to the mother in the grocery store who picks the magazine that will take her way, or help her find a product she might need. Magazines sell. They always have and they always will.

Magazine publishers have a friend list like you wouldn’t believe. The goal of the magazine is to get its product into the hands of millions of people on their friends list. The individual who finds your ad in a magazine, most likely is one who is not on your friend list.

You may be concerned about cost. This is not uncommon. The good news is that most magazines have smaller ads that are typically not located on their web-sites which usually are accessed by those same individuals who receive the hard copy of their magazine.

It may be to your advantage to consider a fill-in spot. This is usually located at the bottom of a page meant to fill-in left over space. Most magazines have a product review section where you can send your product (with required payment) to receive a small write up.

Advantages of in-print advertising:
· It is cost effective (depending on the magazine it can range from $200-$400)
· Exposure can and does open doors that self-advertising cannot
· Your advertiser will give your product the best placement
· Helps boost your confidence now and in the future when seeking promotions

Thank you for letting me come to you In Print. I look forward to your questions and thoughts.

God Bless
Deanne Williams
CEO/KDgospelMedia Magazine
http://www.kdgospelmediamagazine.org/

MARKETING PROMOTION KDgospel Media Magazine

2008-08-10T21:47:00.000-07:00

KDgospelMedia Magazine sheds light on a variety of subjects from a multicultural perspective. By design it appeals to the elite as well as to the young adult looking for information and advice on how to get ahead of the game.

Our global readers are wives, husbands, mothers, fathers, teens, singles, and divorcees. Simply put, they are your consumers!

Interested in a book review please contact:
KDgospelMedia Magazine
%Deanne Williams
18 Pavilion Street Suite #3
Hartford, CT 06120
or : http://www.kdgospelmediamagazine.org/

KDgospelMedia Magazine has smaller ads available with price’s ranging from $100-$200 (fill in’s). Prices offered with the subscription of $14.50 for magazine.

We also provide product reviews. Prices are $100.00 for write-ups. Beware that write-ups are not full page advertisements for your product.

CONTEST REMINDER

2008-08-10T21:46:00.000-07:00

Don’t forget to post your marketing tips in the CONTEST comments segment of this announcement.

You may have up to five entries for the month. Be creative and have fun. Winner will be announced on September 1st.

2008-08-07T22:55:00.000-07:00

Social Networking Power For Authors
By Lacresha Hayes

Authors are often notorious for waiting. I guess we get used to it. We have to wait on our story to write itself through our hands. We wait on the first edit. We wait on the second one. Then, we wait on agents and/or publishers. We wait on printers. By the time we’re ready to market, we’ve developed a pattern of waiting. This is a detriment to your book’s success.

Social networking is the biggest thing going right now, particularly for authors. An author who is not networking is missing thousands of potential sales. Can you really afford to do that? I know I couldn’t when I reluctantly began my social networking journey. I couldn’t imagine finding time to update a couple of sites with the responsibilities I already had. Here we are about one year and 250 blogs, websites and groups later and I’m happy I made the time.

Social networking puts you in direct contact with people you’d never be able to meet otherwise. You can make an endless number of friends, share your life and your work, make money and have fun doing it all. That’s the beauty of the process. You get the benefit of major advertising from the comfort of your home and for none of the costs associated with newspapers, magazines and television.

One thing that keeps people away from social networks is the time requirement. Honestly, since I’ve began networking online, my work day has went from ten hours to fourteen hours. I find myself networking even over into the midnight hours. But, it has yielded more sales and friends.

As an author, your biggest challenge is marketing your work effectively. You need to get your book in front of as many people as possible and in a meaningful way. Remember, you get an additional 400,000 books of competition each year. It’s a fierce market that only serious authors can ever hope to make money in. That means you must utilize every tool you have, including blogs, websites, and online groups.

In closing, remember that social networking isn’t just talking about yourself and your book. It is also about learning from and finding common ground with others. While in the beginning it will be time consuming, in the end it will open the world to you and your book, giving you new territory. If you are not networking online, you are missing out on a whole new world of selling and learning.

Lacresha Hayes is the author of
“The Rape of Innocence” and “Becoming: My Personal Memoirs”
Web: http://lacreshatheauthor.weebly.com/
Blog: http://learntofeelpretty.blogspot.com/
Email: preacha1975@yahoo.com

MARKETING BASICS -- PART 2

2008-08-06T23:36:00.000-07:00

5 Tips For Marketing Your Book (on a Budget)
by Dana Pittman of Nia Promotions

Today we’ll continue where we left off.

Tip 4: Virtual Marketing

Virtual marketing is affordable and accessible to almost everyone. Virtual marketing can include:
Email marketing,
Newsletters,
Blogging,
Website,
Writing articles, and
Press releases.

Again, this list is not exhaustive. But you should actively participate in at least two of these activities daily. Virtual marketing is the affordable stepping stone towards reaching your intended audience.

Tip 5: Personal Needs and Skills Assessment

Take a stock of your book marketing needs. Complete a needs assessment and a personal skills assessment. The needs assessment means sitting and writing out all the tasks that you need to complete to appropriately market your book. Then complete your personal skills assessment. How many of those tasks can you complete within your allotted budget and time constraints?

Bonus Tip: Google Yourself

You should create a Google Alert for your name and book title. And I’d adventure further and recommend that you create a Google Alert for a competitor and an author that you admire. You’ll receive alerts as to their online whereabouts—including newspaper articles, press releases, blogs, etc.

How will this benefit me? you may asked. I know it sounds a bit crazy but you will see the value once you do it. Google Alerts do just that, alert you as to the selected content. You will see where your information is placed online and even tracking online conversations are all lumped into this nifty free Google tool.

In conclusion, these two posts are just the beginning. I could go on for days about each of the tips. I look forward to answering your questions. Please visit me online at www.niapromtions.com for details about our events and upcoming teleseminars focused on author development.

Dana Pittman is President of Nia Promotions. Nia Promotions is a marketing company that specializes in online, virtual marketing. Our niche is in the area of author promotions. To learn more visit us online at www.niapromotions.com.

Today's Featured Author

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Titus Pollard has ventured into new artistic ground by signing to the Urban Christian imprint with a highly anticipated debut novel scheduled for release August 2008, Living Right on Wrong Street. He is also a critically acclaimed Classical, Jazz & Gospel musician, educator, clinician, playwright, and actor.

He is personally responsible for teaching some of the most renowned artisans of contemporary music. Some of his former students have been in the employ of Dr. Bobby Jones, Maynard Ferguson, the New York Repertory Theatre, Kelly Price, The Clark Sisters, The O’Jays and the Morehouse Glee Club.

In addition to his writing, his most recent projects include his role as Rev. Cole in the film A Black Woman’s Guide to Getting Married (2008), the Gospel music CD Conversation with a Psalmist (2007), and the musical director of the stage play The Whole House (2008). He is probably best known for his world-renowned video instruction series Learn to Play Gospel Piano (1989).

Contest Reminder

2008-08-06T23:28:00.000-07:00

Don’t forget to post your marketing tips in the CONTEST comments segment.

You may have up to five entries for the month. Be creative and have fun. Winner will be announced on September 1st.

HOUSEKEEPING

2008-08-05T23:46:00.000-07:00

Before we get into our sessions there is a bit of housekeeping to tend to.

I have chosen to allow this to be an unmoderated seminar in order to allow those without a blog account to easily participate. That said we are asking that all who post be respectful to what we are doing here.

This is a Marketing Seminar in that we are here to give information to participants.

THIS is not an open forum for you to advertise your businesses at length. We are giving space to those who would like to promote their literary services. If you would like to have a promo of your company posted, please send to me off-loop at: onassignmentinc@yahoo.com

Thanking you in advance for your consideration.

MARKETING BASICS -- PART 1

2008-08-05T23:32:00.000-07:00

Marketing a book is tough work—and I’m not an author. But I’ve learned and researched online and offline extensively while working daily with authors. Together we’ve discovered the “Dos and Don’ts” of book promotions up close and personal.

Linda, asked that I write a two part series in the area of marketing your book. Thus, 5 Tips For Marketing Your Book (on a Budget) is for everyone whether you’re a newbie or a veteran author. These tips can be easily executed. Let’s get started

5 Tips For Marketing Your Book (on a Budget)

by Dana Pittman of Nia Promotions

Tip 1: Tell Your Family and Friends

Your family, friends, neighbors, and acquaintances should all know that you have authored a book. To accurately create your circle of influence you should create your personal Literary Success Team.

Your Literary Success Team is an ongoing list of people that will help you spread the word about your book. Make a list, preferable in a spreadsheet include names, email addresses, mailing addresses, fax numbers and whether they participate in reading groups and/or book club, etc. Always actively work towards keeping this list active and current.

Tip 2: Add A Signature Block To Your Email.

All outgoing emails should include details about you and your book. Here’s an example:
Dana Pittman Nia Promotionswww.niapromotions.com www.niavirtualbooktours.com …virtually promoting your product…

This signature block includes my name, company name, logo and website addresses. Your signature block should do the same. Here’s another example:

TL JamesAuthor of The MPire: In Search of the Lost (AVAILABLE NOW!) To learn more, visit me online at www.authortljames.com.

This signature includes her name, book title, a link to Amazon and her website address.
If you send several emails per day you will inadvertently sell a book or two while educating your recipients.

Tip 3: Define Your Niche

Marketing on a budget is difficult, especially if you’re haphazardly spending money praying that you reach a potential reader. Take a few minutes (right now) and write the characteristics of your ideal client. Here are some questions you might consider.

Who are your potential readers?
Where can you find them?
What are the most effective ways of reaching them?

This post will not address the research that you should engage in upon answering the above questions. However, this is intended to get you started. Answering these questions will lay the groundwork for your promotional success and your book marketing plan.

Dana Pittman is President of Nia Promotions. Nia Promotions is a marketing company that specializes in online, virtual marketing. Our niche is in the area of author promotions. To learn more visit us online at www.niapromotions.com.

CONTEST

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Since we’re talking about marketing we thought it would be nice to have a contest to go along with it.

Post your most creative marketing tips in the CONTEST comments segment. You can have up to five entries for the month. Winner will be announced on September 1st.

WELCOME!

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May I ask a few personal questions?

Do you have a current or upcoming book that needs marketing?
Are you in a quandary as to what is effective marketing?
Have you allocated finances for marketing?
Did you know that you needed a marketing budget?
Is your website up to date?
Are you promoting on a social web only?

Hello, I'm Linda Beed and I am delighted that you have chosen to stop by and partake of what we have for you. The questions above and many more will be addressed during the BWChristianLit Marketing Month.

Over these next few weeks we invite you to consume the offerings we have for you. We also encourage you to share your questions, concerns and thoughts during this FREE marketing seminar.

We have guest bloggers at the ready, so please drop by often. We’re looking forward to meeting you. Hopefully we will remain friends.

NOTE: This seminar is open to all who would like to participate. Because we are a Christian sponsored event there will be many references to the Christian genre. All we ask is that all participants be respectful to one another and keep content civil.

BEST TIP CONTEST

We know that people enjoy receiving gifts. We would be remiss if we did not offer a little something to our participants. Soooooooo – here’s what we’re proposing. Send us your best marketing tip. They will be posted to the site. At the end of the seminar we will announce the winner. Participants are limited to five (5) tips for the entire month.

GET READY FOR A POWER-PACKED MONTH

Again we welcome you and look forward to an informative and power-packed month. We begin Wednesday, August 6th with our first topic -- Marketing Basics.

Until next time – go forth allowing your works be your praise!

BWChristianLit

I’VE NEVER HEARD OF YOU!

2008-07-28T13:38:00.000-07:00

The above statement is one many an artist would prefer never to have referenced to them or their work. That said, common sense dictates that not everyone will immediately know who you are or will have been privy to your works.

In order to minimize the numbers of those without knowledge of your prowess, an effective marketing strategy is one of your most powerful weapons.

You may believe that marketing efforts cannot be successful without a large budget. That at one time may have been the case, but no longer. There is an adage that says ‘work smarter, not harder’. These same words can and should be applied to your marketing strategy.

Over the next few weeks we will have guest hosts who will encourage as well as lend their expertise to assist you in creating or perfecting your marketing plan.

Our Promotion’s Month begins Tuesday, August 5th. Please stop by to support our efforts. Invite your friends and leave questions or comments for our hosts and attendee’s.

Until next time go forth allowing your works be your praise!

BWChristianLit