5 Tips For Marketing Your Book (on a Budget)
by Dana Pittman of Nia Promotions
Today we’ll continue where we left off.
Tip 4: Virtual Marketing
Virtual marketing is affordable and accessible to almost everyone. Virtual marketing can include:
Writing articles, and
Again, this list is not exhaustive. But you should actively participate in at least two of these activities daily. Virtual marketing is the affordable stepping stone towards reaching your intended audience.
Tip 5: Personal Needs and Skills Assessment
Take a stock of your book marketing needs. Complete a needs assessment and a personal skills assessment. The needs assessment means sitting and writing out all the tasks that you need to complete to appropriately market your book. Then complete your personal skills assessment. How many of those tasks can you complete within your allotted budget and time constraints?
Bonus Tip: Google Yourself
You should create a Google Alert for your name and book title. And I’d adventure further and recommend that you create a Google Alert for a competitor and an author that you admire. You’ll receive alerts as to their online whereabouts—including newspaper articles, press releases, blogs, etc.
How will this benefit me? you may asked. I know it sounds a bit crazy but you will see the value once you do it. Google Alerts do just that, alert you as to the selected content. You will see where your information is placed online and even tracking online conversations are all lumped into this nifty free Google tool.
In conclusion, these two posts are just the beginning. I could go on for days about each of the tips. I look forward to answering your questions. Please visit me online at www.niapromtions.com for details about our events and upcoming teleseminars focused on author development.
Dana Pittman is President of Nia Promotions. Nia Promotions is a marketing company that specializes in online, virtual marketing. Our niche is in the area of author promotions. To learn more visit us online at www.niapromotions.com.